Volvo’s Reputation Risk From Uber Setback

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Volvo’s Reputation Risk From Uber Setback
ihok / Pixabay

The name Volvo has long conjured up a certain image – the squarish and ultra-safe vehicle choice for cautious suburban parents. But the fatal crash involving an autonomous Uber vehicle puts that safety-minded image in new peril, says Roland Rust, marketing professor at the University of Maryland’s Robert H. Smith School of Business and International Research Fellow of Oxford University’s Centre for Corporate Reputation.