Back in January, we reported that senior executives at LG Electronics were not happy with the LG G7 prototypes. The prototypes lacked attractive selling points, so the company asked its R&D team to design the LG G7 from scratch. That’s why LG Electronics launched an upgraded LG V30S rather than LG G7 at the MWC. It turns out, the Korean company previewed the now-canceled G7 at the Mobile World Congress (MWC).
A version of the device dubbed LG G7 Neo (Neo is the code-name) was on display at the MWC. Israeli publication Ynet was able to check out the handset and learn a few things about it. It sports a large bezel-less display with an iPhone X-like notch and a dual camera system on the rear. VentureBeat contributor Evan Blass believes it is the device that LG has canceled. It will likely never be available to consumers.
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— Evan Blass⁷ (@evleaks) February 28, 2018
According to Ynet, the LG G7 Neo has a glass back. It looks beautiful in deep blue color. It features a 6-inch OLED screen with a 19.5:9 aspect ratio and 3120 x 1440 resolution. The aspect ratio is higher than the G6 and V30’s 18:9 ratio. LG Electronics has managed to hide the notch in software to create a notification bar that doesn’t hurt the user experience. It has an 8-megapixel front camera and two vertically-aligned 16MP sensors on the back.
The circular fingerprint reader is located on the back panel below the camera module. The LED flash is on the left side of the camera. The Israeli publication added that the LG G7 Neo packs 4GB RAM and 64GB of internal storage. Another version of the phone on the display had a huge 6GB RAM and 128GB of storage. It includes a decent 3,000mAh battery. The phone is powered by Qualcomm’s latest Snapdragon 845 processor.
The G7 Neo also has a “Boombox” feature that allows the speakers to “play with high resonance when placed on any surface.” This is what LG’s flagship phone would have looked like had the company launched it at the MWC. Even though many iPhone X owners hate the notch, Android OEMs are trying to shamelessly copy the notch. Asus ZenFone 5 has an iPhone X-like notch. OnePlus is reportedly planning to include the top cutout on its upcoming OnePlus 6. According to Evan Blass, Huawei’s upcoming P20 smartphones will also have a notch.
Sources familiar with the matter told Evan Blass that LG Electronics also showcased the LG Q7 and LG V35 at the same venue. There was also a new smartwatch at the event. You can check out the short video of LG G7 Neo here.
Little bird told me that in the same venue that this G7 was being shown, there was also a Q7 and V35. And a new watch.
— Evan Blass⁷ (@evleaks) February 28, 2018
Blass has reported earlier that the Korean company was working on a phone code-named “Judy” that would succeed the LG G6. The upcoming flagship is unlikely to be called LG G7 because the company is planning to launch it under a new moniker as it aims to revive its ailing smartphone business. Judy will replace the G7 Neo that was showcased at the MWC. According to the rumor mill, Judy will keep the same camera setup and Boombox feature as the G7 Neo.
The LG Judy is said to sport a 6.1-inch MLCD+ Full Vision display rather than an OLED screen. It would have an aspect ratio of 18:9 with the screen brightness of up to 800 nits. The device will be powered by the Snapdragon 845 processor and 4GB RAM. It will boast of advanced AI features, an IP68 rating for water- and dust-resistance, wireless charging, and dual 16-megapixel camera lenses on the back. It is said to offer 64GB of internal storage.
LG Electronics told media earlier this year that it would no longer launch new phones just for the sake of launching new devices. The company would introduce new devices when it has something new and useful to offer. LG’s mobile business chief Hwang Jeong-hwan said at the Mobile World Congress (MWC) that the LG G6 successor would launch in the first half of this year, probably in June. Hwang confirmed that LG was exploring new naming schemes, which means the upcoming flagship would not be called LG G7.
Hwang Jeong-hwan told media that the company would focus on ABCD (audio, battery, camera, and display) to regain consumer confidence. LG’s mobile division has been losing money for the last 11 quarters. He also indicated that the LG G7 (or whatever it’s called at launch) will have a reasonable price tag. The company would not raise “prices because of unnecessary features” that people don’t use.
LG Electronics launched an upgraded LG V30S ThinQ at the MWC. The V30S ThinQ has the same camera, battery, screen size, and Snapdragon 835 chipset as last year’s LG V30. But it comes loaded with exciting new AI features and new Moroccan Blue and Platinum Gray colors. It would run LG’s custom UX 6.0+ UI on top of Android Oreo. It gets 6GB RAM, 128GB of internal storage, a 3300mAh battery, and Quick Charge 3.0 technology.