Samsung unveiled the Galaxy S9 at the Mobile World Congress (MWC) a few days ago. The company executives also shared a lot of details about Samsung’s upcoming products with the media during MWC. Samsung’s mobile business chief DJ Koh revealed that the company would launch an upgraded Bixby 2.0 AI assistant with the Galaxy Note 9 later this year. Now DJ Koh has indicated that Samsung is planning to change the naming pattern with the next year’s Galaxy S10. The Galaxy S10 may launch under a new moniker.
During a Q&A session on the sidelines of MWC, DJ Koh said Samsung would stick to the ‘Galaxy’ brand with the next year’s flagship. But the company is evaluating whether it needs to keep the ‘S’ moniker or the numbering system. The Korean company cannot afford to ditch the ‘Galaxy’ name because its smartphones have become synonymous with the ‘Galaxy’ brand. It takes years of hardwork and a lot of investment to build a brand as popular as the Galaxy smartphones.