Facebook Losing Young Users To Rival Snapchat In UK

Facebook Losing Young Users To Rival Snapchat In UK
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Facebook is losing young users at a faster pace than expected, according to the latest report from eMarketer. Though in the past, the social networking giant counted on Instagram to attract young users, it now seems that Snapchat is taking away the chunk of these users.

In a report on Monday, eMarketer said about 71% of the UK users between 12 and 17 years old would use Facebook this year, a drop of 8% from last year’s forecast. On the other hand, Snapchat will be used by 43% of these younger users, more than double the rate of three years ago. There is some good news for Facebook though. According to eMarketer, Facebook’s popularity among the over-55s is rising.

UK senior analyst at eMarketer, Bill Fisher, says that Facebook has a ‘teen problem.’ “This latest forecast indicates that it is more than just a theory. Until now it has been able to rely on platform shifters being hoovered up by Instagram. However, leading the charge for younger audiences is Snapchat,” the expert said.

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