Facebook is losing young users at a faster pace than expected, according to the latest report from eMarketer. Though in the past, the social networking giant counted on Instagram to attract young users, it now seems that Snapchat is taking away the chunk of these users.
In a report on Monday, eMarketer said about 71% of the UK users between 12 and 17 years old would use Facebook this year, a drop of 8% from last year’s forecast. On the other hand, Snapchat will be used by 43% of these younger users, more than double the rate of three years ago. There is some good news for Facebook though. According to eMarketer, Facebook’s popularity among the over-55s is rising.
UK senior analyst at eMarketer, Bill Fisher, says that Facebook has a ‘teen problem.’ “This latest forecast indicates that it is more than just a theory. Until now it has been able to rely on platform shifters being hoovered up by Instagram. However, leading the charge for younger audiences is Snapchat,” the expert said.
Qualivian Investment Partners performance update for the month ended July 31, 2022. Q2 2022 hedge fund letters, conferences and more Dear Friends of the Fund, Please find our July 2022 performance report below for your review. Qualivian reached its four year track record in December 2021. We are actively weighing investment proposals. Starting in November Read More