Bezos – How To Build An Innovative Company

A presentation from the world’s richest person and founder/CEO of Amazon, Jeff Bezos. In this presentation, Jeff shows how Amazon thinks about innovation and his key principles to be innovative and successful.Books on Jeff Bezos and his favourite books are located at the bottom of the description.

Video Segments:
0:00 Introduction
0:09 Problems and solutions
2:45 Persistence
4:25 Learned helplessness
7:38 Approach to innovation
9:58 Reject either or thinking
13:25 Maximise experimentation
17:50 Obsess about the customer
30:25 Do not be distracted by the outside world
34:33 Listen
35:14 Look for what has changed and act accordingly
44:50 Hire builders


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