This year, consumers shopped online in record numbers during Cyber Week, with sales reaching over $5 billion! But where are they spending their gifting dollars this holiday season?
Recent data from GiftNow, a digital gifting service that allows shoppers to gift via email or text, found that men’s apparel and women’s handbags were the top gifts so far this Christmas, with 19 percent and 17 percent, respectively, in these categories. Women’s apparel was the third most popular gift, representing 15 percent of overall sales, followed by watches and women’s shoes, both around five percent.
The most popular categories for online purchases included:
- Men’s Clothing
- Women’s Handbags + Bags
- Women’s Clothing
- Women’s Shoes
Interestingly, the data also showed that a growing number of men were using digital gifting this holiday season. Nearly half (47 percent) of purchases were made by men, up from 37 percent for the same period last year. Women can expect Santa to be good to them as 65 percent of purchases identified as gifts for female recipients.
“Many shoppers are not only skipping the lines but are opting for more personalized (“riskier”) gifts,” said Roy Erez CEO of Loop Commerce. “Where in the past they might choose gifts like small kitchen appliances, fragrances, or luggage. This year, the ‘risky’ gift buyer is less concerned with choosing the right style, size or color as gift recipients are now able to modify their gifts before they are shipped with GiftNow.”
There may be less than two weeks remaining in the holiday season, but it’s clear that consumers are skipping the impersonal (more transactional) gift cards and opting instead for a more thoughtful and personal gift this holiday.
We want to thank GiftNow for sending us a free sample to try out – this is a really cool service and they have a few big retailers already signed up and hope it expands. I have already mentioned Giftnow to a few family members and friends in the past few days.