FBN Scores 29th Consecutive Week as Leader in Business Day Viewers as the rally over CNBC continues
FOX Business Network (FBN) continued its winning streak over CNBC, topping the network in Business Day viewers during the week of December 18th- December 22nd, according to Nielsen Media Research. With markets hitting record highs as President Trump signed the GOP tax bill, FBN’s Business Day coverage saw a 45 percent advantage over rival CNBC’s with 273,000 total viewers compared to 188,000 for the week, and a 14 percent advantage in the A25-54 demo with 41,000 viewers compared to CNBC’s 36,000 for the week.
For the 70th consecutive week, Lou Dobbs Tonight (7-8p/ET) was the most-watched news program in business television with 366,000 total viewers, as well as the week’s leading business news program in the 25-54 demo with 56,000 total viewers.
Along with Dobbs, FBN’s Varney & Co (9a-12p/ET), CAVUTO Coast to Coast (12-2p/ET), Countdown to Closing Bell with Liz Claman (3-4p/ET), The Intelligence Report with Trish Regan (2-3p/ET), and After the Bell (4-5p/ET) were the six top-rated business programs for the week. Additionally, Risk & Reward (5-6p/ET) dominated it’s CNBC competition in total viewers for the 30th consecutive week.
***Below is the data according to Nielsen Media Research
Week December 18th- December 22nd, 2017
FBN: 273,000 P2+, 41,000 A25-54
CNBC: 188,000 P2+; 36,000 A25-54
Ratings for the top six business programs:
Total Viewers: Lou Dobbs Tonight (366,000), Varney & Co (332,000), CAVUTO Coast to Coast (258,000), Countdown to the Closing Bell with Liz Claman (248,000), The Intelligence Report with Trish Regan (235,000), After the Bell (211,000)