Essential Phone Sales Could Be Bigger Than Initially Thought

Essential Phone Sales Could Be Bigger Than Initially Thought
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The Essential PH-1, the first device from Andy Rubin’s startup, was expected prior to its release to be a pretty impressive smartphone. However, after the release, the high-priced phone was marred by several camera issues. At the time, many believed that the handset would be a big flop and wouldn’t sell. However, reports are now suggesting that Essential Phone sales could have surpassed 50,000 units.

Why did the Essential Phone get a slow start?

Earlier this fall, BayStreet Research estimated that Essential Phone sales stood at 5,000 units in the first month. However, this number was actually just sales at Sprint, the exclusive launch partner for the Essential Phone in the U.S. The poor sales were attributed to several factors, including the hefty price tag, multiple delays, and technical glitches. Due to the delays, the phone faced direct competition from the latest phones from more established brands, like the iPhone 8, Galaxy Note 8, and LG V30.

The phone’s $700 price tag also may have discouraged potential buyers looking for an inexpensive but feature-rich phone. Realizing this mistake, the company permanently discounted it by $200 less than two months after its launch. Customers who had already bought one were given a $200 early adopter credit. The credit could be used to buy accessories for the PH-1 or another unit of the handset. The company also offered the phone and the 360 Camera at just $400 for Black Friday and Cyber Monday.

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