Amazon has finally revealed its plans about its big Amazon Australia launch. Last monday, Amazon‘s Australia country manager Rocco Braeuniger , addressed hundreds of entrepreneurs and potential customers at Amazon’s Marketplace Seller Summit. Braeuniger confirmed that Amazon retail and marketplace will launch “really really soon”.
Why is Amazon launching now?
It’s the time of the year when the biggest online sales of the year starts. Just few days away from Black Friday and Cyber Monday. This is the best time for a big retailer like Amazon to enter the market and make a strong impression on its customers, especially with Black Friday gaining popularity down under. as Black Friday search interests is expected to grow by 36% in 2017.
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How did Australians react to the news of the Amazon Australia launch?
Over the last weekend, the interest in Amazon Australia peaked as Aussies googled Amazon. According to black-friday.sale - a dedicated portal to Black Friday deals in Australia - users went online in search of:
- Amazon Australia site
- Amazon Australia launch
- Amazon Australia jobs
- Amazon Australia books
- Amazon Australia launch date
Discussions on social media have been equally as interesting. Over a hundred interactions were taking place across multiple platforms, especially through Twitter, as the news broke.
How strong is Amazon Australia now?
Amazon was quite popular in Australia even before the launch of its new marketplace locally. However, if we get to compare it with its first competitor eBay Australia, Amazon will have to acquire a 90 million monthly average visits to its website to be at the same level as eBay today. As the Australian operations will be launching soon, Amazon will be having more products and items in their website and users will have more options and choices to go through. But, will the users shift easily from eBay and Australian retailers to Amazon?