Google has finally rolled out Pay with Google to simplify the payment process on Android devices. Users can pay with their credit or debit card, which they had saved while setting up accounts on services such as Android play, YouTube, Chrome, Google Play and so on.
Pay with Google – how it’s better?
Over the years, online payment has become safer with various fraud checks, bank card checks and encryption. However, all these payment technologies are yet to become perfect. It sometimes gets quite exasperating for users who have to authenticate themselves every time they need to make a payment, or go through pages that time out.
Pay with Google, however, promises to help users get rid of the session timeouts, backup authentication and other errors. To pay with this new service, all that a user needs to do is log-in through the fingerprint scanner or by confirming the card’s CVV security number.
For now, Google has made its hassle-free payment option available in 15 places including Dice in the UK, Kayak in the U.S., and iFood in Brazil. The official page has a “coming soon” tag for big names such as Just Eat, Deliveroo, Airbnb and Hotel Tonight. In a blog post, Google says that various apps and websites have already adopted the payment alternative with more to come.
“Don’t see your payment provider on the list yet? We’re adding more partners all the time, so stay tuned,” Google says. To rake in more merchants, the search engine giant claims that it will not charge any transaction fee for its use, and requires “only a few lines of code” to implement.
Speaking to TechCrunch, Pali Bhat, Vice President of Payments at Google, said, “Payments is a key capability of the user’s Google account. Our goal is to enable users to pay with their Google account across devices, platforms and interfaces.” Initially, the service will work within mobile apps and Chrome, but that would change in the future as Google is looking to add the service to other browsers as well, Bhat said.
Overhauling shopping experience
The first glimpse of the Google Payment API was released to developers across the globe at Google I/O in May. At the time, Google also talked of plans of enabling the payment via Google Assistant. Through the assistant, a user would be able to send or receive payments using only voice commands. It would be as simple as saying “Ok Google send $10 to X for Pizza” on a Google Home or Android device. As a pre-requisite, the user would just need to link their debit card to their Google account.
Google, in May, also talked of new ways of bringing merchants and customers closer together before and after the purchase. Google talked of Card Linked Offers API, which would ensure that customers stick to the merchant, who target them with custom offers. Panera Bread was one of the first merchants to start such a loyalty program across the nation. Under the offer, MyPanera members, who feed their loyalty card to Android Play, were able to see various offers and new menu items at the store.