FBN Delivers Seven of the Top Eight Business Programs
Lou Dobbs Tonight Continues as Number One in both Total Viewers and A25-54 Demo
FOX Business Network (FBN) marked one year as the leader in business news, according to Nielsen Media Research. As the Dow Jones Industrial Average (Dow) broke new record highs hitting the historic 23,000 mark, FBN’s coverage of the highly business-dominated news cycle saw a 28 percent advantage over rival CNBC for the month of October, averaging 208,000 Business Day viewers compared to CNBC’s 162,000 viewers. Additionally, all of FBN’s core Business programs saw considerable growth compared to last year, while CNBC saw Business Day declines in both total viewers and the 25-54 demo.
For the month of October, FBN delivered seven of the top eight rated news programs on business television in total viewers. Recording his 22nd consecutive monthly win, Lou Dobbs’ eponymous show Lou Dobbs Tonight (7PM/ET) was the number one rated program across both total viewers (375,000) and the advertiser demo of 25-54 (45,000) in business television. Varney & Co. (9AM-12PM/ET), CAVUTO Coast to Coast (12-2PM/ET), Countdown to the Closing Bell with Liz Claman (3PM/ET), The Intelligence Report with Trish Regan (2PM/ET), After the Bell (4PM/ET), and Risk & Reward (5PM/ET) all continued to place in the top 10.
While CNBC continues to show declines across the board, all of FBN’s Business Day programs saw double digit gains over last October, with CAVUTO Coast to Coast (12-2PM/ET), Intelligence Report with Trish Regan (2PM/ET), Countdown to the Closing Bell with Liz Claman (3PM/ET) and After the Bell (4PM/ET) all besting their CNBC competition in total viewers for the fifth consecutive month. Additionally, Stuart Varney’s market-open program Varney & Co, grew 20 percent over last year, averaging 259,000 total viewers, which beat CNBC’s Squawk on the Street/Squawk Alley competition for the 15th consecutive month.
FBN’s pre-market programs FBN AM (5AM/ET) and Mornings with Maria (6-9AM/ET) both saw their audience increase by 20 percent compared to last October, with Mornings with Maria (111,000 total viewers) besting CNBC’s Squawk Box (107,000 total viewers) by 4 percent during the crucial pre-market trading hours of 7-9AM/ET this month. Post-market coverage also grew year over year, with Making Money (6PM/ET) increasing viewership by 12 percent, Kennedy (8PM/ET) up 22 percent, and Wall Street Week with Maria Bartiromo (Fridays, 8PM/ET) posting 43 percent gains over last October.
***Below are the Nielsen Media Research numbers for October 2017:
FBN: 208,000 P2+ (up 22 percent), 23,000 A25-54 (up 5 percent)
CNBC: 162,000 P2+ (down 1 percent), 27,000 A25-54 (down 18 percent)
Ratings for the top eight business programs:
Total Viewers: Lou Dobbs Tonight (375,000), Varney & Co (259,000), CAVUTO Coast to Coast (187,000), Countdown to the Closing Bell with Liz Claman (184,000), Squawk on the Street (181,000), The Intelligence Report with Trish Regan (178,000), After the Bell (167,000), Risk & Reward (161,000)