Apple fans from across the globe are super excited. In just a few hours, the Cupertino company will start accepting pre-orders for its latest and greatest smartphone. Apple calls the iPhone X the “smartphone of the future.” It is loaded with cutting-edge technologies such as Face ID, animoji, bezel-less OLED display, and others. The Apple iPhone X price will start at $999 in the US. But Apple has a different pricing strategy for each market.
Apple iPhone X price in major countries
It’s not as easy as converting the US dollar into the local currency and selling it at that price in a given country. For international markets, Apple takes into account the local taxes and keeps a buffer against currency fluctuations. If you have already made your mind, check out what the factory-unlocked Apple iPhone X price would be in your country. The phone will be up for pre-order in 55 countries on Oct.27.
- United States: $999 (64GB), and $1,149 (256GB)
- Canada: CAD 1,319 (64GB), and CAD 1,529 (256GB)
- China: RMB 8,388 (64GB), and RMB 9,688 (256GB)
- United Kingdom: GBP 999 (64GB), and GBP 1,149 (256GB)
- Russia: RUB 79,900 (64GB), and RUB 91,990 (256GB)
- India: INR 89,000 (64GB), and INR 102,000 (256GB)
- United Arab Emirates: AED 4,099 (64GB), AED 4,729 (256GB)
- Japan: JPY 112,800 (64GB), and JPY 129,800 (256GB)
- Germany: EUR 1,149 (64GB), and EUR 1,319 (256GB)
- France: EUR 1,159 (64GB), and EUR 1,329 (256GB)
- Hong Kong: HKD 8,588 (64GB), and HKD 9,888 (256GB)
- Singapore: SGD 1,648 (64GB), and SGD 1,888 (256GB)
- Malaysia: RM 5,149 (64GB), and RM 5,899 (256GB)
- Taiwan: NTD 35,900 (64GB), and NTD 41,500 (256GB)
- Mexico: MXN 23,499 (64GB), and MXN 26,999 (256GB)
- Spain: EUR 1,159 (64GB), and EUR 1,329 (256GB)
- Australia: AUD 1,579 (64GB), and AUD 1,829 (256GB)
The Apple iPhone X price varies radically from country to country. In some countries, the device costs more than 900% of the median monthly wages (for example, India). In countries such as Switzerland (starting price CHF1,199) and the US, it is less than 20% of the median monthly wages.
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Before buying the device, people in countries like India, China, Russia and Mexico need to decide whether new features in the iPhone X are worth more than 150% of their monthly wages. By the way, Tim Cook has told consumers that the Apple iPhone X price is a bargain considering the features they will be getting.
There are only a handful of premium devices in the market, and none of them cost as much as the iPhone X. Samsung’s premium Galaxy Note 8 is a good alternative for people who don’t want to spend nearly $1,200 on the iPhone X. There are many other options such as the LG V30 and Google’s Pixel 2.
Carrier discounts and promotions make it easier to own the iPhone X
The iPhone X pre-orders are set to begin on Friday, October 27 at 12:01 a.m. Pacific Time (3:01 a.m. ET). The phone will be in short supply and pre-orders are expected to run out of stock in just a few hours. If you want to hold the device in your hand on the launch day (Nov.3) or during the holiday shopping season, you have to place your order as soon as pre-orders go live.
Wireless carriers in the US and other countries are offering exciting deals to make the iPhone X a bit more affordable. In the UK, Vodafone is giving iPhone X buyers free AirPods. In the US, Verizon is offering up to $300 towards your iPhone X purchase if your trade-in your current smartphone. The carrier is giving the trade-in discount as a monthly credit over 24 months. You have to subscribe to Verizon’s “Go Unlimited” or “Beyond Unlimited” plan to get the deal.
T-Mobile is also offering up to $300 trade-in discount. The exact discount will depend on the phone you are trading in and its condition. The discount will be given as a monthly credit over 24 months. Sprint is giving subscribers up to $350 off if they trade-in their current phones. It gives the trade-in credit in 18 monthly installments.
Apple rubbishes Bloomberg’s claim
KGI Securities analyst Ming-Chi Kuo estimates that only 2-3 million iPhone X units will be available worldwide at launch. That’s a disappointingly low number considering the opening weekend demand is expected to be upward of 10 million units. Nikkei Asian Review recently reported that Apple’s partners would be able to produce only 20 million iPhone X units through this year.
The holiday quarter demand is expected to be around 50 million units despite the sky-high Apple iPhone X price. Nikkei blamed technical issues with components that support the Face ID technology for the low production rates. In a separate report, Bloomberg claimed that Apple had lowered the Face ID’s accuracy rate to speed up the production, which if true wouldn’t go down well with buyers. Apple had touted the Face ID’s accuracy during the September unveiling event.
Apple, which rarely comments on supply chain leaks and rumors, was quick to rubbish Bloomberg’s report. The tech giant said in a statement that the accuracy and quality of Face ID remain the same. It means there is the same one in a million probability that someone would unlock your phone using the facial recognition system. “Bloomberg’s claim that Apple has reduced the accuracy spec for Face ID is completely false,” said Apple.