With the next generation Apple smartphone release imminent, the iPhone X price will be critical to the success of the device. Apple will be up against stiff competition this year from the existing Galaxy Note 8 and forthcoming Google Pixel 2, and thus must pitch its new smartphone at an acceptable price point.

iPhone X price
iPhone X Box image via LetsGoDigital

The X branding is indicative of this smartphone being a tenth anniversary device, and Apple will produce a major reboot of the iPhone concept in order to recognize this landmark. This is arguably also necessary with the smartphone niche delivering ever diminishing returns in terms of features and technology.

iPhone X price to be sizeable

Nonetheless, the iPhone X price will still be pretty healthy, based on major media reports. It is believed that the smartphone will retail at a $1,000 price point, making this by far the most expensive member of the iPhone family thus far. In exchange for this weighty price tag, consumers will receive a redesigned handset with a wraparound OLED display, beefed up specs and new features.

And although this $1,000 figure may seem pretty steep, it won’t even be the most expensive version of the iPhone X series. It is expected that premium versions of the mobile, featuring large quantities of memory, may even touch $1,200. At the very least, one can expect to pay $1,120 for the most advanced version of the iPhone X. Considering that the American market is usually the most competitive, this means that consumers overseas are going to have to shell out vast amounts of money.

But despite the iPhone X price looking somewhat intimidating for average consumers, Apple is still expected to shift the next generation smartphone in particularly large numbers. Indeed, some reports have suggested that there will only be a limited supply of iPhone X devices initially, meaning that the first batch of iPhone X units is expected to sell out extremely rapidly. Those wishing to get their hands on the iPhone X on launch day will have to be particularly swift with pre-orders even for an iPhone unit.

Contract deals

Although the iPhone X will undoubtedly be an expensive smartphone, all is not lost for those of modest means wishing to purchase one. It is already being widely predicted in the media that several of the major carriers will offer some attractive deals to cut down the overall price of this handset.

Suppliers such as Verizon and T-Mobile will provide 24-month deals, which will shave the overall iPhone X price, while admittedly tying consumers into long-term contracts. Sources have indicated that such deals will cut the iPhone X prize to well under $1,000. Consumers can expect to pay in the region of $900 over the 24-month terms of such contracts.

iPhone 8 pricing

Aside from the iPhone X price, it is also interesting to consider the pricing for the iPhone 8 and iPhone 8 Plus. With the iPhone X obviously being released at a hefty recommended retail price, it is inevitable that Apple will rely on the iPhone 8 and iPhone 8 Plus to capture consumers with less available cash.

It is doubtful, though, whether the iPhone 8 and iPhone 8 Plus will be priced in the same ballpark as the Google Pixel 2, for example. it is believed that the forthcoming smartphone release from the mega-corporation will retail at around $649, which is surely less than the entry-level version of the iPhone 8.

We can perhaps more reasonably expect the iPhone 8 to launch at a price tag around $799, with the custard iPhone 8 plus probably retailing at $899. These smartphones should be able to attract their fair share of consumers at these price points, considering that the iPhone X price will obviously be extremely high.

Major leaks

With the release of the iPhone X having been confirmed by a major leak in the last 24 hours, this is undoubtedly the least secretive Apple product release in the history of the corporation. Apple prides itself on its ability to protect the privacy of its products, but it seems to have failed to achieve this on this occasion.

It is widely believed that the links related to the iPhone X, iPhone 8 and iPhone 8 Plus were instigated by a disgruntled employee of the company. Notorious Apple blogger John Gruber commented that the information seems to have emanated direct from Apple, with the data being provided by a rogue worker.

“Someone within Apple leaked the list of URLs to 9to5Mac and MacRumors,” Gruber wrote in Daring Fireball. “I’m nearly certain this wasn’t a mistake, but rather a deliberate malicious act by a rogue Apple employee. Whoever did this is the least-popular person in Cupertino. More surprises were spoiled by this leak than any leak in Apple history.”

OLED display

Thus, it is now known as that the iPhone X will be the OLED-driven device that has been widely predicted in Apple-following circles. For the weighty $1,000 iPhone X price, consumers will receive a smartphone incorporating OLED technology for the first time, and with a wraparound display dominating the new design.

This 5.8-inch screen will also deliver Quad HD resolution; the first time that an Apple mobile device has been able to display this many pixels. This was due, in all honesty, considering that the Samsung Galaxy S8 and and Galaxy Note 8 ranges both deliver resolution in excess of quad HD; quad HD+ as it is described.

Augmented reality

The iPhone X is also expected to introduce augmented reality functionality in an attempt to convince consumers to part with their money. This feature will deliver both gaming and security functionality, and Apple is likely to push AR strongly when it unveils the iPhone X tomorrow.

Wireless charging should also appear in an Apple mobile product for the first time with the iPhone X, as the consumer electronics giant has been working diligently on delivering a new system behind the scenes. It is reported that the technology Apple has been tinkering with will enable the iPhone X to be charged wirelessly from an impressive distance of 15 feet.

Other spec upgrades are also anticipated, with a powerful dual-camera, 512GB of native storage, and a significantly upgraded 3,000 mAh battery among the highlights.

Will it sell?

So considering at the iPhone X price of $1,000 for the most affordable units, can Apple realistically expect to sell this smartphone? The answer is, quite simply, yes! This is Apple, after all! Every Apple product is released to an enthusiastic reception, with perhaps only the Apple TV set-top box failing to capture the imagination of consumers, although an update to this device is expected to be announced alongside the iPhone X and iPhone 8.

And although iPhone sales have receded slightly over the last 12 months, this is largely attributed to the conservative nature of recent releases in this series. An effective reboot of the iPhone concept should result in outstanding sales for the Californian corporation according to analysts, despite the lofty iPhone X price.

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