Apple announced three new smartphones on September 12. Even though the iPhone 8 and iPhone 8 Plus were released this past Friday, there still seems to be a lot of talk about Apple’s next smartphone, which is set for release in early November. In this article, you can read everything you need to know concerning iPhone X pre-orders.
It is mainly the near-bezel-less design, the True-Depth camera and Apple’s promise that the iPhone X is the “future of smartphone technology” that made customers skip the iPhone 8 and iPhone 8 Plus and instead look forward to iPhone X pre-orders. On one hand, the fact that the iPhone 8 is not in as much demand as its predecessor the iPhone 7 was sounds very discouraging. On the other hand, the growing hype around the iPhone X works in Apple’s favor.
KGI Securities analyst Ming-Chi Kuo stated that iPhone X pre-orders could break the 50 million point. This was difficult to believe as the iPhone X is nowhere near being an affordable smartphone. Its 64 GB model costs $999, while the 256GB version comes with a hefty $1,149 price tag. For people who aren’t used to spending more than $700 to $800 for a phone, this can be far more than their wallet can afford.
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If Kuo’s speculations are correct, Apple will set a new record when it comes to pre-orders for any iPhone models. Moreover, it is expected that iPhone X pre-orders will set a new overall record including other smartphone makers.
iPhone X pre-orders are planned to start on October 27, according to Apple. The release date of the flagship smartphone is set for November 3, so then we will truly see how much the iPhone X is in demand versus the iPhone 8 and iPhone 8 Plus.
We know that the iPhone X will be extremely feature-rich. Apple is ditching Touch ID to implement its new facial recognition option Face ID. Face ID will scan the user’s face before they can unlock their phone, authenticate or make purchases wirelessly. Face ID works together with another feature, which Apple has named the “TrueDepth camera.” Apple said that the infrared camera includes a flood illuminator and dot projector. The dot projector creates your face map by projecting 30,000 invisible dots onto your face.
Ming-Chi Kuo also said that the iPhone X will most likely be short of supply after its launch. The reason for that is because the new camera system takes a lot of time to produce, and if it is going to be as high in demand as he predicted, production will have a hard time catching up with demand, at least until early 2018. The analyst also expressed concerns about Apple’s communication, stating that it should step up its game in this area.
Kuo also believes that the iPhone X is Apple’s most innovative smartphone since the launch of the iPhone 6 in 2014. Since the iPhone 8 and iPhone 8 Plus are not in demand as was expected, customers will undoubtedly snap up Apple’s new flagship phones as soon as iPhone X pre-orders start.
Apparently, for most, the hefty price of $999 doesn’t make much difference. The innovative Face ID feature is the reason behind such high demand, Kuo later shared.
“TrueDepth camera (3D sensing) creates a far stronger user experience than those of Apple’s rivals.”
It is important to note that the TrueDepth camera is the most unique camera featured on any phones. However, it incredibly resembles Microsoft’s Kinect. The Kinect uses a similar approach of adding invisible points in order to build a face map. One of these approaches is called structured light, which is exactly what the TrueDepth camera does to create a 3D scene, thanks to machine learning and the infrared camera.
If the TrueDepth Camera doesn’t result in a lack of supply after the iPhone X pre-orders and launch, there is still a possibility that the production process will take longer because Apple focused on three important flagship phones now instead of two.
Last Monday, Susquehanna International Group estimated that Apple pays $581 to configure its iPhone X. If that’s true, it would mean that Apple earns $418 per smartphone. This is quite a price difference from last year’s model. Apple’s iPhone 7 cost $649, while Apple paid about $401 for the components. Based on these numbers, Apple should earn a lot higher profit on the iPhone X.
The upcoming iPhone X will undoubtedly be too expensive for some customers. That’s why mobile carriers provide two-year and one-year financing programs. Some carriers will allow you to bring your old phone and trade it in on an iPhone X as long as that phone is in good shape and was purchased not longer than one or two years ago.
Are you looking forward to iPhone X pre-orders? Let us know in the comments.