Let’s admit it: the iPhones are ridiculously overpriced. Apple’s nearly 40% profit margin gives us enough proof of that. The upcoming iPhone 8/iPhone X will be even more expensive than all of its predecessors. According to the New York Times, it is going to cost $999 for the 64GB model, $1,099 for the 256GB version, and $1,199 for the 512GB variant. I sure can’t afford to shell out over a thousand dollars for a phone that will be outdated in a couple of years. How many would want the iPhone 6 or 6S after the iPhone 8 arrives? Anyway, a luxury customization company is offering a gold iPhone 8 that you might be interested in if the regular iPhone 8 sounds cheap to you.
The gold iPhone 8 collection comes in 24K gold, rose gold, and platinum
British luxury customizer Goldgenie has been offering premium smartphones covered in gold, diamond, and other precious metals for years. Ahead of the iPhone 8 unveiling (here’s how to watch the event), Goldgenie has started taking pre-orders for its gold iPhone 8 collection. If you have a few hundred thousand dollars sitting idle in the bank, you can spend some of that money to buy the iPhone 8 from Goldgenie.
They offer the gold iPhone 8 Elite collection in 24k gold, platinum, and rose gold options. All the three versions cost the same: £2397 (about $3160) excluding VAT. If you want to pre-order your unit right away, you’ll have to pay 50% or £1198.50 upfront. You can pay the remaining 50% when your phone is ready to be shipped. People living in the UAE can place their orders directly at Goldgenie’s luxury retailer showroom iMall.
Michael Mauboussin: Here’s what active managers can do
Goldgenie offers free lifetime warranty on its customization. Your gold iPhone 8 will arrive at your doorstep in a custom cherry oak box. The firm offers free shipping worldwide, and free Clear Shield total protection. All of the custom iPhones are SIM unlocked, meaning they will work on any network in the world. The box will include your custom iPhone 8, EarPods, Lightning to USB cable, 5W USB power adapter, and documentation.
Diamond cluster iPhone 8 costs $4350
If the gold iPhone 8 isn’t cool enough for you, Goldgenie also has an iPhone 8 diamond cluster version. The phone will have a gold plating, but the Apple logo on the back will be embedded with “VS1 brilliant cut diamonds.” The diamond encrusting adds more glamour to your luxury device. The diamond cluster is available only in 512GB storage option.
The iPhone 8 diamond cluster has been priced at £3297 ($4350) excluding VAT. You’ll have to make a £1648.5 deposit to place your order. These phones would ship a few weeks after the 10th anniversary iPhone hits the store shelves.
Apple to replace rose gold with blush gold color
Leaker Benjamin Geskin claims Apple will ditch the rose gold color option with the iPhone 8. It will be replaced by a new Blush Gold color. The 10th anniversary iPhone will also come in black and silver colors. In his tweet, Geskin included pictures of SIM trays in Blush Gold as proof. He reportedly obtained the pictures directly from a Foxconn employee.
“Blush” Gold / Rose Gold / Gold pic.twitter.com/KRx1ls85Zn
— Ben Geskin (@BenGeskin) September 5, 2017
An iPhone like never before
The iPhone 8 will see the biggest design overhaul in Apple’s smartphone lineup in years. It will switch from the LCD to OLED panels, which Samsung has been using in its premium smartphones for years. According to images accidentally leaked by Apple, the anniversary iPhone will have an all-screen front, except for a cutout at the top to embed the front camera, 3D infrared sensor, and the ear speaker.
On the back, the iPhone 8 will have a vertically arranged dual camera setup. The rear panel is said to be made out of glass to facilitate wireless charging. Apple is also planning two other phones – iPhone 7S and 7S Plus – that will deliver only small updates over last year’s models. All the three iPhones are rumored to feature wireless charging capabilities and the A11 chipset.
The 10th anniversary iPhone lacks the physical home button. Apple will add new gesture controls in iOS 11 for the iPhone 8 users. The handset will also boast of augmented reality and improved water-resistance. Apple has been investing heavily in augmented reality. It has given developers access to a set of tools called ARKit, which would help them build AR experiences into their apps.
The iPhone 8 is set to be unveiled on Tuesday, September 12 at the new Steve Jobs Theater. Apple will livestream the event if you want to watch it from the comfort of your home. The tech giant is also expected to launch a new 4K Apple TV and third-generation Apple Watch with LTE capabilities at the same event. The new iPhones will be up for pre-order on September 15th and go on sale on September 22nd.