FBN Scores 13th Consecutive Week as Leader in Business Day Viewers during a crazy business week with all the market shifts post Hurricane Harvey, North Korea threats, the jobs report and more – Neil cavuto coast to coast at #3 on the list – see more details below
‘Lou Dobbs Tonight’ Marks 54 Straight Weeks as the Number One in Business News
With markets in flux due to Hurricane Harvey and the August jobs report, FBN’s Business Day coverage saw a 33 percent advantage over rival CNBC’s with 226,000 in total viewers compared to 170,000 for the week, and a 15 percent advantage in the A25-54 demo with 30,000 viewers compared to CNBC’s 26,000. This is FBN’s seventh full weekly sweep this year and 13th consecutive weekly win in Business Day viewers over the legacy brand CNBC.
For 54th consecutive week, Lou Dobbs Tonight (7-8p/ET) was the number one rated news program in business television with 278,000 total viewers, as well as the week’s leading business news program in the 25-54 demo with 37,000 total viewers.
Along with Dobbs, FBN’s Varney & Co (9a-12p/ET), CAVUTO Coast to Coast (12-2p/ET), The Intelligence Report with Trish Regan (2-3p/ET), Countdown to Closing Bell (3-4p/ET), and Risk & Reward (5-6p/ET) were the six top-rated business programs for the week. Additionally, Risk & Reward (5-6p/ET) dominated it’s CNBC competition in total viewers for the 17th consecutive week.
***Below is the data according to Nielsen Media Research
Week August 28th-September 1st, 2017
FBN: 226,000 P2+, 30,000 A25-54
CNBC: 170,000 P2+; 26,000 A25-54
Ratings for the top six business programs:
Total Viewers: Lou Dobbs Tonight (278,000), Varney & Co (253,000), CAVUTO Coast to Coast (228,000), The Intelligence Report with Trish Regan (215,000), Countdown to Closing Bell (209,000), Risk & Reward (189,000)