Gregory Neidert – Pre-Suasion
Pre-Suasion – Book Review
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.
“Best Business Books of 2016” —Financial Times
Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016
NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
“The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I’ll be recommending it for years and years.”—Amy Cuddy, Associate Professor of Business Administration at Harvard Business School, and author of Presence
“Extends the science of persuasion in several important ways….an essential tool for anyone serious about science-based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson.”—Forbes
“An utterly fascinating read on how the most important drivers of persuasion aren’t the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world’s foremost expert on influence, and you will never look at it the same way again.”—Adam Grant, professor of Management and Psychology at the Wharton School, and author of Originals and Give and Take
“Digging down into how people make decisions at a primitive level is the specialty of author Robert Cialdini, a guru to salesmen and marketers since the publication of his 1984 book Influence. In his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade, he returns with more tips about how to slither your way into people’s minds and rearrange what you find there.”—New York Post
“No psychologist’s research has been used more often or successfully than that of Robert Cialdini, who literally “wrote the book” on influence. Now, he’s done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini—authoritative, original, and immediately practical.”—Richard H. Thaler, Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at The University of Chicago Booth School of Business, co-author of Nudge, and author of Misbehaving
“Robert Cialdini’s Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful.”—Chip Heath, Professor of Organizational Behavior at Stanford Graduate School of Business, and co-author of Switch and Made to Stick
“[Pre-Suasion] is sure to be an important contribution to the fields of social psychology and behavioral economics…detailed, readable, and fascinating, this book may cause the reader to wonder whether unbiased decisions are possible.”—Publishers Weekly
“A fascinating and engaging glimpse into the world of persuasion, and it’s a lot more pervasive and evanescent than we might think.”—BizEd