Apple Original Content Plans Now Backed By $1B Budget [REPORT]

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Apple Original Content Plans Now Backed By $1B Budget [REPORT]
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Cash-rich Apple now appears set to take its foray into original content to the next level. According to The Wall Street Journal, the iPhone maker plans to invest $1 billion in acquiring and producing original TV shows in 2018.

Apple original content plans

Apple’s intent to make a mark in original programming is quite evident from its $1 billion budget, which is about half of what dedicated content creators like HBO spent last year and about the same as what Amazon spent in 2013. With such a budget, Apple could procure and produce about 10 television shows, says the WSJ, citing people familiar with the matter.

Hollywood veterans Jamie Erlicht and Zack Van Amburg will reportedly help effectively utilize Apple’s budget for original programming. In June, Apple hired both veterans from Sony to oversee its content acquisition and video strategy. Amburg and Erlicht are already reportedly in talks with Hollywood agents about shows that fit Apple original content plans.

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