Snapchat has now crossed the pond and made its Spectacles and vending machines available in Europe. People in several countries in Europe can now order their own pair of Spectacles, and Snapchat is focused on making a big splash in various ways to mark the expansion.
Snapchat Spectacles now available in Europe
Snapchat is selling its Spectacles for £130 in the U.K. or €150 in continental Europe. The sunglasses, which are basically a wearable device with cameras built into them, can be purchased on the company’s website and shipped to several countries in Europe, including the U.K., the Netherlands, Norway, Italy, Ireland, France, Spain, Germany, Finland, Denmark, Belgium, Switzerland, Austria and Sweden.
The company also said that its Snapbots are going to London, Paris, Venice, Barcelona and Berlin. The Snapbots are the company’s special vending machines, which are very hard to miss because they’re bright yellow. They let users see how a pair of Spectacles will look on them before purchasing them, and those who already have a pair of the glasses will find that being in the vicinity of a Snapbot will unlock exclusive lenses and geofilters.
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The vending machines are usually put in one place for a day and then moved to another place the next day.
Snapchat tries to draw Millennials to politics
The Spectacles are designed to make it easy and fun to post photos or videos right to Snapchat, but the company is also trying other ways to convince people to try out its social network. Analysts have harped on the social media firm as being the best option for advertisers to reach typically hard-to-reach Millennials, and that may be just what British politicians have in mind.
Digiday ran across a special “Our Story” on Snapchat for British political party leaders. It allows users of the social network to ask questions to the party leaders ahead of the U.K.’s next general election on June 8. Prime Minister Theresa May and the leaders for the Labour Party, Liberal Democrats, and Green Party are all taking questions today.
It’s certainly an innovative way for politicians to connect with younger voters, and each party has their own Snap offering summaries of their manifestos.