Microsoft is now indirectly paying people in the U.K. to use Bing and ditch Google. In its most fraught attempt ever, Microsoft has decided to reward people with points for using its search engine. These points can be used for various freebies.
Using loyalty points to attract users to Bing
Microsoft’s program, which so far was limited only to the United States, is now open to British users, who can earn points and use them in exchange for freebies like Xbox digital gift cards, Skype credit and Groove music passes. Users can also donate their points to charity organizations, notes The Verge.
A user can get a total of 30 points in a day through searches or quizzes they participate in. Microsoft is also giving 1 point for every pound spent at its U.K. online store. Any user who manages to earn 500 points in a month will reach the second level, enabling them to qualify for better rewards and earn up to 150 points every day.
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