Amazon, Amazon, Amazon! People fear that the retail giant which has overtaken brick and mortar will now do the same to grocery stores. But the main growth started LONG ago – what about current brands disrupting established markets ? See below for more.
When starting out, it’s important for any new business to find their own unique position within the marketplace. With more and more start-ups entering the market due to crowd funding and aspiring entrepreneurs, competition has never been tougher. In addition to this, constantly evolving technology means that to have the chance of becoming a successful business you need to combine a great deal of hard work with an ingenious USP.
To succeed, businesses need to stand out from the crowd and make their mark on their industry. Consumers are now not only looking for new products, but are seeking a new way of doing things, thereby challenging the status quo and changing the way we interact with brands within our day to day lives.
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The new infographic from Unum uncovers some of the brands disrupting established markets. Those featured include, Airbnb which launched in 2008 and is now a trusted global community that has successfully disrupted the hotel and B&B industry by creating a marketplace where ordinary people can rent out their homes, offering others a cheaper alternative to hotels. A less well-known brand Sthaler, has only just started to make their mark by taking advantage of innovations in technology and allowing individuals to make payments via the veins in their finger tip.
In the future, this could potentially disrupt the entire payments industry and remove the cost of manufacturing and managing plastic cards. There are many challenges presented to new businesses, one of which is carving out their niche in what is potentially an already saturated market, however Purple Bricks has shown that it is possible, since their business model of fewer fees has sent shockwaves through the real estate market.
These are just some of the brands using technology, innovation and vision to not only disrupt their markets, but to also offer their demographic something new, exciting and useful. The infographic from Unum can be used as a resource for insight and inspiration as it explores the most successful disruptive brands that have shaken up a range of industries and are set to become successful businesses. Which of these brands do you think has been most successful in disrupting the status quo?
You can uncover more below.