White labeling service offerings is not a new business concept. A white label service is produced by one company and purchased by another company that is then rebranded to give the impression that the company who bought the service created it.
The main benefit here is that the one company adds another service to their customers without having to put the resources into developing it. Many businesses do this to save both time and internal resources. By offering these services white-labeled, businesses are afforded more time to service existing customers and allow your company to specialize in your area of expertise.
It’s incredible—almost everything single thing you can do in both the marketing and tech space, you can have someone else do, and still get the credit for doing it yourself.
Some common examples include:
- App Development
- Conversion Rate Optimization
- Search Engine Optimization
- Pay Per Click Marketing
- Market Research
- Email Marketing
- Social Media Management
- Public Relations
- Content Development
- Reporting Dashboards
- Sales Support
- Customer Relations Management
- Customer Loyalty Programs
- Product Development
- Data Storage
White label email marketing provider Reachmail has put together a really cool list on how to form a white label super company. They compiled a bunch of research to nail down the types of services available in terms of white labeling and turned it into a really cool infographic. Simply have a list of all the white-label services is certainly important, but it’s important to look at the benefits that come from white labeling.
Some of the more obvious benefits include:
- White labeling allows greater loyalty to clients. By offering more services to your clients you further strengthen the value you’re providing to your customers.
- White labeling saves your business time, money and internal resources. Creating a service or product from scratch is costly and not a guarantee for success. A white labeled service is a proven commodity and allows you to focus on your key areas of expertise. This also prevents you from spending money developing something that already exists in other cheaper formats.
- You can focus on the core service offerings. It can be a costly decision to try and do something that doesn’t fall into your area of expertise. White labeled solutions provide a reliable service offering without the risk associated with adding a new service.
To learn more about the benefits of white-labeling and the services that are available, check out the infographic below.