SEO is not a new buzzword. Seo Strategies have existed and defined industries and businesses for years now. It is not just enough to have a website, but making is searchable and findable is the key to success in the highly competitive online market. That is where search engine optimization plays a significant role.
When it comes to SEO, strategies are changing day by day, and it is essential for the marketers and entrepreneurs to come up with successful tactics to reap some real benefits out of it. So, here we will discuss the top tips by the experts in digital marketing and entrepreneurial domains on how to find success in SEO with regards to the market changes in 2017.
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We approached experts from various domains, and they happily shared what they have learned out of experience and experimentations. The top contributors are.
- Chris Lang, Digital Marketing Strategist
- Brian Makara, SEO specialist
- Rohan Boppanna, Online Entrepreneur
- Marcus Schneider, Small Business Consultant
- Ashley Miller, Market Analyst
- Josh LeRoy, Statistician
- Jordan Felix, Big Data Analyst
- Marie Cottam, Marketing Consultant
- Kevin Michael, IT Entrepreneur
- Fervil Herrin, Veteran Marketer, Currently Blog Writer
- Loz Coombe, Social Media Marketer
Let’s explore what they have to share regarding SEO success in 2017.
Top SEO tips and strategies for 2017
Tip 1: As a rule of thumb, always make (or convert the existing one into) a mobile optimized site. Google is keen on identifying how a site displays on mobile. The search engine counts it as a sign of relevance.
Tip 2: Optimize the page titles and meta descriptions to make them appealing like an ad. These should be able to grab the viewers’ attention at first sight itself.
Tip 3: Quality backlinks! No surprise that it still remains the key to good rankings on search engines. Not just links, but you need to create topical and relevant links.
Tip 4: Keep on building an audience base which will help to get you natural links. The focus need not be primarily on link building. Most of the popular bloggers gain links without much effort simply as they have a big follower group who link to them naturally.
Tip 5: Create content or service/products which are worth quality links. It is a bit hard to achieve, but if you invest time and effort on this, you can surely reap the results over time by earning more traffic and trust.
Tip 5: The impact of the latest Penguin 4 algorithm is not clear yet. That is why it is ideal to experiment with links building efforts.
Tip 6: If you aren’t using any SEO tools for back-link analysis, it is high time to use one like SEMrush and get benefited.
Tip 7: Do not consider SEO as a standalone effort. It delivers at best as part of a digital marketing campaign which consists of multiple promotional approaches including SEM, SMM, content marketing, and paid promotions. Try to create a perfect blend of these to enhance SEO.
Tip 8: Do not simply linger around the commercial keywords. Go beyond the baseline SEO packages and explore all possibilities. Most people now search with questions. Consider SEO as a lead collection and list building exercise.
Tip 9: As far as content is concerned, focus on writing on relevant topics rather than making write-ups keyword specific. Long tail keywords and variants of keywords are now naturally picked by Google. So, look at the overall relevance and quality of the article.
Tip 10: Serve the best to satisfy the user intent. Google is changing fast to offer the best match by seeing the user responses to results. So, always think of what someone from your target group may look for or be interested in before creating content.
Tip 11: Page speed is the key. There is no doubt that a faster site will not only make the users happy, but it will please Google too. Do not be hesitant about implementing AMP. A fast and responsive design is a sure-shot method for better SEO performance.
Tip 12: A sound website architecture is essential in technical SEO. For e-commerce sites, it is necessary for the navigation control.
Tip 13: Adapt and do not instantly react to change. Quick response to the new feature releases or speculations about Google may end up in simply wasting resources in SEO.
Tip 14: On selling product or services online or trying to engage users with e-com offerings, try to optimize the content for Google rich snippets. This will provide much more informative results to the users with star-rating for taking immediate purchase decisions.
Tip 15: SEO is not longer limited to text content only. Focus more on videos, slides, infographics, and multimedia content in 2017. Also, ensure optimization of image and voice search, and be prepared for the advent of VR (virtual reality).
Tip 16: Many people think that researching on keywords is a waste of time now, but it is not so. Proper keyword research is still relevant in terms of developing adequate strategies.
Tip 17: Quantity of back links is not the key to SEO success now, but the quality of it counts.
Tip 18: Focus more on what the prospective buyers search for at different contexts. Going for long tail keywords is ideal. Such searches may help you to earn featured voice search results and snippets in niche areas.
Tip 19: Be creative. The best practices in SEO will only help you to reach where the actual competition is. To push yourself ahead, you have to be creative and think out of the box. Leverage the data, analyze, experiment with new technologies at your disposal to test every SEO strategies.
Tip 20: Read less and do more. It is not worthy to simply sit back and keep on reading the SEO news. Most of it, when combined, will take you nowhere. People write these articles with little testing. So, do your own testing of strategies to find which one works best for you.
You can get many more tips and guidance on http://www.rankingbyseo.com. However, it is essential to keep on enhancing your knowledge and put in consistent efforts to be on top in terms of SEO.