Ryan explains his step-by-step guide to launching your product in the new economy. He teaches how to build a core community around your idea, collaborate with key influencers to grow your product base, and launch a product that changes the world.
For the last three years, Ryan interviewed over 100 influencers who have built ideas online such as: Seth Godin, Brad Feld, Derek Sivers, Troy Carter, Jemele Hill and many others. He teaches readers how to find their big idea, embrace their personality edge, deliver an authentic message, and collaborate their way to a winning product launch.
Ryan Williams is a marketing strategist, international speaker and early team member at DigiSynd (acquired by Disney) and Machinima.com (acquired by Warner Bros.). He has given talks and taught at SXSW, Vanderbilt University, City University of London, USC and Loyola Marymount. Ryan’s podcast and writing has been featured in Inc. Magazine, Huffington Post, Success Magazine, Business Insider, Social Media Examiner, Inc. Magazine and USA Today
Video and more on the book below
“Millions have sought their big break online. Ryan Williams has hunted down the few who succeeded, and distilled their inspiring stories into lessons that we can all put to use. It’s an engaging, actionable read for anyone looking to gain fans, followers, or customers in the digital age.”
–Adam Grant, Wharton professor & New York Times bestselling author of Originals & Give and Take
– Willie Geist, host NBC’s TODAY andMSNBC’s Morning Joe
–Nir Eyal, author of Hooked: How to Build Habit-Forming Products
“If you’ve ever thought about monetizing your passion, Ryan Williams delivers an insiders guide to prospering from the Influencer Economy.”
–Jay Samit, bestselling author of Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
In order to thrive in the digital age, you don’t need to go to business school. You don’t need an Ivy League degree. You don’t need to know celebrities. And you don’t need to have a lot of money. You just need to learn the new business framework from the thriving leaders of the Influencer Economy.
In The Influencer Economy, Ryan Williams teaches his three step business launch framework, complete withlessons and actions for anyone to reinvent their career. He offers insightsinto how to launch a passion project, grow an online business, and take anyentrepreneurial company to new heights. On his podcast, The Ryno Lab,he interviews world-famous YouTubers, best-selling authors, and pioneeringstartup founders and investors, many of whom are profiled in the book.
Williams defines an influencer as someone whocan create a movement based on the passion and loyal support of a nichecommunity. According to Williams, influence is not something that you areborn with, it is a learned and acquired skill, and like anything, it is a skillthat can be honed and crafted over time.
