Are you keen to add video as an integral part of your social media marketing strategy? You can add YouTube search tool to social posts, embed videos in Facebook and even use Instagram to promote them to your followers. But for that, you need a well-organized strategy that works well with your social media plan.
Here are top 4 ways by which you can add video seamlessly to your social media marketing efforts:
- Create the Right Video for each Channel
Each social network offers users the option to post video content. Before posting them, master the art of video one of the platforms first. For posting videos on Facebook, one should post videos that are viral in nature and include captions, since most users watch them without sound. More content can hence be digested for each video too. One can also use live broadcasts to show them product demos live too.
Likewise for Instagram, you can post brief videos to your feed and make them captivating and direct in the message, with an eye-catching thumbnail too. Alternatively, make Twitter content mobile-friendly and incessantly watchable too.
For youtube, your premium video content should come aces. You can youtube search tool for social posts since you can push your own videos for recommendations to users interested in similar content. Tackling Snapchat for video marketing is not easy, since one need to invest time and resources to devote to it on a consistent basis. Regular posting is key in this channel.
- Define Goals for Video Content
To craft a strong video content strategy for social media, one should be aware of the purpose of video that could increase brand awareness. The educational approach for newsworthy content is the right way to go about it.
Also consider metrics such as site traffic, social sharing and social media, video views, shares, lead generation and the like based on business goals. The videos should be part of regular campaigns and themes that are consistent in terms of line of thought over time.
- Develop Consistent Themes for videos
Always have a good social video theme attached to the purpose of your content and should work on audience anticipation too. You can have a campaign or theme on the making of your products or services, or some videos on the different benefits that are offered to customers with real-life scenarios. You can engage new users leveraging youtube search tool for social posts efficiently in this context.
Analyze what your prospects like to view and capitalize on the same with relevant social analytics and then fine-tune your theme for creating maximum impression.
- Invest in Good Gear for Video
Most brands focusing on social media videos lag behind because of cheap video gear that lack quality. Always have good budget cameras, microphones, and other equipment that are perfect for your content-creation.
Go for in-house filming at first and then check out rental options later. A good camera with a lighting kit and a quality microphone along with tripod stand will be helpful. Editing with good software matters too.
About the Author:
Hardik Oza is an SEO Practitioner, having 5+ years of experience in SEO. He strongly focuses on link building to enable his clients’ websites to gain organic traffic and visibility. He is a Twitter addict. Follow him on Twitter @Ozaemotion.