Twitter is making a lot of effort to stay relevant and is regularly coming up with some new moves. The latest effort could be introducing premium features for Tweetdeck, which the micro-blogging firm acquired six years ago.
Tweetdeck could offer premium features
In a recent survey of some power users, the company asked them what features they would want in an “advanced” version of Tweetdeck, notes TechCrunch, so the company may soon add new features to it. The service has not received any major update since its acquisition in 2011.
Several users reported about the survey and a mock-up of Twitter’s premium version. The premium version is expected to include alerts about breaking news, information on accounts followed and new analytics, according to The Verge. All the advanced features will be included under Tweetdeck, but they will not be free.
Tweetdeck is seen as an app for professionals. The tool is very beneficial for brands and highly-active users, offering them benefits such as managing their presence, handling promoted tweets, using Periscope to conduct live-streams, etc.
In reference to the survey, a Twitter spokesperson told The Verge: “We’re conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”
A step in the right direction for Twitter
Advertising is Twitter’s main source of revenue, but it’s declining, thanks to the plethora of issues it is facing. So the company is looking to add new revenue sources and hopes that this subscription model will help.
Since taking over as CEO, Jack Dorsey has been focusing on making the service easy to understand and use. Dorsey is focusing not only on adding new users but also improving the overall experience for existing users. This new feature is surely a step in the right direction.
Twitter has strong rivals stripping its business, so it needs to keep its core users satisfied and interested. Whether or not advanced analytics will be a major business for the company is not clear as of now, but users will be happy that the company is at least thinking of improving its core product.
On Thursday, Twitter shares closed down 0.4% at $14.93. Year to date, the stock is down more than 8%, while in the last year, it is down more than 11%.