Robert Cialdini – The Science of Influence

0
Robert Cialdini – The Science of Influence
johnhain / Pixabay

Published on Mar 7, 2017

What are the secrets to persuading someone to adopt your point of view? Robert Cialdini shares highlights from his book “Pre-Suasion: A Revolutionary Way to Influence and Persuade.”

Robert Cialdini, Author, “Pre-Suasion: A Revolutionary Way to Influence and Persuade

Gates Capital Returns 32.7% Tries To Do “Fewer Things Better”

Gates Capital Management's Excess Cash Flow (ECF) Value Funds have returned 14.5% net over the past 25 years, and in 2021, the fund manager continued to outperform. Due to an "absence of large mistakes" during the year, coupled with an "attractive environment for corporate events," the group's flagship ECF Value Fund, L.P returned 32.7% last Read More

In conversation with Charles Duhigg


“Best Business Books of 2016” —Financial Times

Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016

NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Updated on

No posts to display