Samsung has demonstrated that it is going the extra mile to ensure that its next-gen flagship Galaxy S8 is one of the safest and highest quality phones. After discovering that the Galaxy Note 7 explosions were caused by faulty batteries from Samsung SDI and Amperex, the company introduced a rigorous eight-point battery test program along with other measures.
Galaxy S8 is Samsung’s chance to regain consumer confidence
Samsung announced Thursday that it had created a dedicated office for global product quality improvements. It is yet another step in the company’s attempt to regain consumer confidence. A survey conducted by Harris Poll last month revealed that the Note 7 disaster significantly damaged Samsung’s reputation, at least in the US. In Harris Poll’s ranking of the top 100 brands, Samsung fell from 7th to 49th place.
Kim Jong-ho, who is “one of the best specialists in the manufacturing sector,” would lead Samsung’s efforts to improve manufacturing processes and product quality. Kim Jong-ho was the president of the shipbuilding affiliate Samsung Heavy Industries Co. He was a mobile business executive at Samsung Electronics before moving to the shipbuilding affiliate, according to Reuters.
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Kim Jong-ho will report directly to Samsung Electronics CEO Kwon Oh-hyun. Samsung has created the product quality improvements office right before launching the Galaxy S8. The electronics major announced at its MWC event that the new Galaxy S device would be unveiled in New York on March 29th. The phone is widely expected to go on sale on April 21st.
Samsung highlights product safety in new ads
Samsung recently released two new 30-second ads highlighting its commitment to product quality. The ads show how Samsung tests its phones to ensure that they don’t explode. One of the ads shows experts checking and rechecking the batteries. “Innovation is our legacy, quality is our priority,” reads the tagline. Samsung is expected to intensify its marketing campaign to regain consumer confidence in the coming weeks.
Samsung is said to launch a 5.8-inch Galaxy S8 and a 6.2-inch S8 Plus at the March 29 event. Both phones would have an edge-to-edge Quad HD Super AMOLED display. There will be a 12-megapixel Dual Pixel camera on the back and an 8MP front snapper. Both handsets would be powered by 4GB RAM and Qualcomm Snapdragon 835 chipset. Some markets would get the Exynos 8895-powered version of the device.
Leaked images show that the Galaxy S8 would have a button on the right side dedicated to the Bixby AI assistant. Bixby is said to be more advanced than Apple’s Siri. It would communicate in eight languages including English, Korean, and Chinese right out of the box. Other features of the Galaxy S8 include IP68 waterproof rating and 64GB of built-in storage.