Amazon will be closing all the sites operated by its Quidsi division, as they are not profitable. The e-commerce giant confirmed to Bloomberg that it will shut down Diapers.com and other Quidsi websites.
Amazon tried its best to keep Quidsi running
On Wednesday, the e-commerce giant said it is closing down Quidsi, which it bought for $545 million in November 2010. This division included flagship brands like Diapers.com, Soap.com and BeautyBar.com. The e-commerce giant bought Quidsi after it rose to prominence for shipping soap, diapers and other household staples largely for free.
Over the past several years, Amazon has invested a lot of money and time into Quidsi’s business to increase profitability. The e-commerce giant even brought the individual sites to mobile devices and launched new brands like green grocer VineMarket.com. However, Amazon did not see much profit in the division, despite running it for several years.
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An Amazon spokeswoman said, “We have worked extremely hard for the past seven years to get Quidsi to be profitable, and unfort