Another Take On SnapChat IPO

Another Take On SnapChat IPO
Photo by AdamPrzezdziek

Four Keys to Snap Inc.’s IPO 

When Jonathan Aberman thinks about Snap Inc. going public, the image that springs to mind is a queue of airplanes, waiting for takeoff, with the parent of the popular Snapchat photo app first on the tarmac. It’s because Snap is the first in a line of so-called “unicorns” – privately held tech companies with an estimated valuation of $1 billion or more – that are expected to launch an initial public offering.

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