Another Take On SnapChat IPO

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Another Take On SnapChat IPO
Photo by AdamPrzezdziek

Four Keys to Snap Inc.’s IPO 

When Jonathan Aberman thinks about Snap Inc. going public, the image that springs to mind is a queue of airplanes, waiting for takeoff, with the parent of the popular Snapchat photo app first on the tarmac. It’s because Snap is the first in a line of so-called “unicorns” – privately held tech companies with an estimated valuation of $1 billion or more – that are expected to launch an initial public offering.

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