Yesterday, when the DOW broke through 20k- FBN nearly doubled CNBC’s total viewers – and won every hour of the day in total viewers from 9a-8p. And Lou Dobbs topped Shark Tank even as the highest rated show.
FBN spiked with Varney when the DOW broke through the 20K with 308,000 total viewers while CNBC had 196,000. Details and highs are below
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FOX BUSINESS NETWORK TOPS CNBC ON RECORD DOW DAY
In a day that saw the DOW cross the 20,000 threshold, FOX Business Network (FBN) was the #1 business channel for the day. FBN topped CNBC in business day viewers and demo during the crucial market moving hours. Additionally, FBN topped CNBC in total day viewers winning the 7AM/ET hour and every hour from 9AM-8PM/ET.
Business Day (9:30AM-5PM/ET)
FBN: 253,000 P2+; 41,000 A25-54
CNBC: 178,000 P2+; 26,000 A25-54
FBN: 193,000 P2+; 29,000 A25-54
CNBC: 156,000 P2+; 47,000 A25-54
FBN program highs
Countdown to the Closing Bell (3-4p) had an all-time high with 63,000 A25-54.
After the Bell (4-5p) had an all-time high with 67,000 A25-54.
Business Non-Prime Program Ranker for 1-24-17
FBN had the Top 9 Business telecasts with P2+ & the top 4 business telecasts with A25-54