Chinese New Year Promotion: Apple Inc. Giving Away Beats Solo3 Headphones

Apple LogoPhoto by Szilveszter Farkas

Apple customers in select Asian markets will get a special gift this Chinese New Year. The U.S. firm has decided to offer a pair of Beats Solo3 wireless headphones for free to all customers in China, Hong Kong, Singapore and Taiwan with the purchase of select Mac and iPhone products as part of a one-day sale, according to AppleInsider.

Gifting goodies on Chinese New Year

Apple’s upcoming sale for the 2017 Chinese New Year is similar to last year’s promotion as it involves a special edition version of the headphones — the Product (RED) variation — from its subsidiary Beats. Many Asian cultures see the color red as a symbol of good luck and prosperity, and it’s a common sight around the New Year.

Apple’s Chinese website states that customers will receive an instant credit for a pair of Beats Solo3 hardware on the purchase of several products. These products are the MacBook Air, MacBook, MacBook Pro (excluding late-2016 models with Touch Bar), MacPro and iPhone variants such as the iPhone 7, iPhone 7 Plus, iPhone 6s and iPhone 6s Plus.

This offer is valid at Apple’s brick-and-mortar stores and online starting at 8 a.m. on January 6.

Other attractions from Apple

In addition, Apple is showcasing a litany of red themed accessories on its digital storefront, including iPhone cases, toys, audio products and more. Digital wares like Chinese Greetings and Chinese New Year iMessage sticker packs for the seasonal event are being pushed too.

The iPhone maker is also sharing a new gift guide suggesting the hottest gifts for the Chinese New Year. The guide features a range of red products such as an iPhone 7 case, a limited edition DJI Phantom 4 drone, a lion dance LionBot kit, an Apple Watch Sport Band and more. Last year, the U.S. firm introduced two exclusive Apple Watch Sport models with dark red stripes to celebrate the Chinese New Year.

Targeting major Asian markets

In order to woo Asian customers, the U.S. firm has initiated similar sales in the past as well. For instance, in 2014, the company announced a one-day “Red Friday” sales event, giving shoppers moderate discounts on select merchandise, notes AppleInsider.

India is another major Asian market on Apple’s radar. Citing a senior government official, ET says the Indian government may allow it to set up a manufacturing unit if Apple agrees to make a huge investment in the country and promises to generate jobs in large numbers.

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About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at [email protected]

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