Our Attacks On Apple’s Mac Dominance Are Working: Microsoft Corporation

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Our Attacks On Apple’s Mac Dominance Are Working: Microsoft Corporation
Photo by FirmBee (Pixabay)

Apple Inc. (NASDAQ:AAPL)’s dominance in the high-end PC market is decreasing, and Microsoft Corporation (NASDAQ:MSFT) CFO Amy Hood believes that Windows PCs are the reason, according to Business Insider. On the earnings call on Thursday, Hood said Microsoft’s business of licensing Windows out to PC manufacturers increased 5% in the last quarter, including both consumer and business PCs.

Windows PCs take high-end market share

Breaking it down further, Hood said the business of licensing Windows for the consumer market went up 5% last quarter, superseding the overall shrinkage in the PC industry. The hardware maker defines “premium devices” as computers that are in the $900-plus price range. This segment has long been dominated by Apple with its popular MacBook and iMac.

In the meantime, many of Microsoft’s PC partners have spent the last several years focusing on low-to medium-priced PCs, sacrificing high margins to make it up in volume. Apple, in the meantime, “entrenched its position as the computer manufacturer of choice for the discerning power user,” says Business Insider.

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