A while ago I received this really good question from a newsletter subscriber:

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It is not always simple to implement your suggestions because of the liquidity of some shares (for buying as well as for selling). Can you please give me some advice or suggestions about orders and liquidity?

equity ETFs Small Illiquid Companies
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Illiquid Companies

This is a very good question as some of the companies I have recommended in the newsletter are quite illiquid, and this even though I only look for companies that have traded at least €100,000 per day over the last 20 to 30 trading days.

Trading volume simply changes a lot from day to day.

Here are some ideas for how you can get the best buy and sell prices.

Use a limit

As a general rule I recommend that you always use a limit order when buying or selling.

This will make sure that your order does not get executed at a price substantially different to the current market price even if the number of shares traded is low.

What is a limit order?

As the name suggests, with a limit order, you tell your broker to buy or sell the share at a certain maximum or minimum price that you determine.

This means the order will only be executed if the price is the same or better than the limit you have set.

For example, if you enter a buy limit order with a price of €50 but the current market is €60, the order will not be executed unless the price drops to or below €50.

Note that you may need to pay a slightly higher commission when you place a limit order, but this is worth it.

Remember with a limit order your order will not get executed if the price you set is not reached.

This means if you gave your broker a sell limit order at €40 and the current price is €30, your order will not be executed unless the share price increases to or above €40.

Different currency

Check with your broker but usually your limit order has to be in the currency of the market where you are buying or selling.

For example, if you live in Europe and your brokerage account is in Euro but you are buying shares of a company on the London Stock Exchange your limit order has to be in British Pounds (GBP) or Swiss Francs (CHF) if you are buying and selling on the Swiss Stock Market.

Practical example

Let’s work through a practical example.

You want to buy 8 000 shares in XYZ Group and your online broker shows you the following information:

  • Last trade price €1.14 (+0.76% from yesterday)
  • Volume traded so far today: 46 764 shares
  • Bid (buy) price: €1.14
  • Bid (buy) volume wanted: 1 000
  • Offer (sell) price: €1.16
  • Offer (sell) volume offered: 9 571

(Keep in mind that his information is in most cases 15 minutes old so it may have changed)

What can you learn?

You can see if you offer €1.16 (1.75% more than the last trade price) you can get your order of 8 000 executed as there is someone in the market that wants to sell 9 571 shares at that price.

This is good to know because it’s important to get your order executed in one day as in most cases your broker will only charge you brokerage once (remember to ask your broker) even if the total order is executed in a few transactions on the same day.

More on this later.

If €1.16 (+1.75%) is more than you want to pay to get your order executed immediately (I am usually willing to pay about 0.75% more) you can enter your buy limit order at €1.14 or even €1.15 (+0.88%) to see what happens.

How long to make your order valid

I suggest you make your orders valid for a month. That way you can wait for the order to be executed as well as change the limit price if it does not get executed.

Remember you can cancel your order at any time.

How to keep dealing costs low

If part of your limit order has been executed – for example if 100 shares of an order of 1000 shares have been bought or sold – change your limit so that the whole order is executed.

This is to avoid that your order gets executed over a few days, in which case you would have to pay the minimum broker costs every day.

If 80% of your order has been executed and the price has moved substantially away from your limit, I suggest that you cancel the rest of my order and live with a smaller position.

When selling, this is different as you usually want to exit the investment completely. So if 80% of your sell order has been executed and the price has not fallen too much, I suggest that you sell the remaining 20% at the lower price rather than be left with a small investment in your portfolio.

If the share price has fallen to a lot lower than your limit you must compare the lower price with the minimum broker costs. If the broker costs are small compared to the amount of the 20% position remaining, I recommend that you not sell but watch the share price closely as you may be better off selling the rest of your investment over the next few days at your limit price.

What if nothing happens?

If nothing happens on the day you entered your limit order I suggest you wait to see what happens in the following few days.

If the price keeps going up I suggest you change your limit order to make sure your order gets executed (€1.16 or higher in this example) as there is nothing worse than running behind a rising share price if you want to buy, or a falling share price if you want to sell.

Tip – How to sell if the price is far away from your limit

Here is a great tip I got from a broker (thanks Vaughan) on how you can you sell an position if the buy (bid) price is a lot lower than your limit.

Sell a small number of shares at the low bid price – shares worth about €100 for example. This large fall in price will make other buyers aware of the company and result in more buyers and a higher bid price.

Even though you may have sold a few shares at a very low price, the overall price you will get for the remaining shares will more than make up for this.

“Fill or Kill” and “All or None” orders

It is also possible to improve your buy and sell limit orders. Do this with Fill or Kill (FOK) or All or None (AON) orders.

When you place a FOK limit order, it will either be executed in full or cancelled (executed in full

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