Rohit Bhargava’s Non-Obvious 2017 [Book Review]

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Rohit Bhargava’s Non-Obvious 2017 [Book Review]

For the past seven years Rohit Bhargava has been making annual predictions about business and marketing trends in his non-obvious trend series. I missed the 2011-2016 editions but am now on board with Non-Obvious 2017: How to Think Different, Curate Ideas & Predict the Future (Ideapress Publishing, 2017). Although most readers of these books are undoubtedly trying to capitalize on the author’s predictions, I am going to focus instead on the art of curating trends.

Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Pre