Conquering This ‘Jungle’ Will Be A True Test For Alibaba

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Alibaba, the Chinese e-commerce giant, and Amazon are about to start a battle in Southeast Asia, and Lazada Group, which was acquired by the Chinese firm for $1 billion (RMB4.45 billion) this year, will be right at the center of that battle. The largest e-commerce site in Southeast Asia is deploying a series of initiatives in expectation of Amazon’s entry in 2017, according to Bloomberg.

Southeast Asia is the next battleground

Now the Chinese retail giant has established its dominance in China, and the U.S.-based e-commerce company has done the same in the U.S. Both are now looking to make their mark around the world. Amazon has made large strides in India. On the other hand, Alibaba and Alipay have made a play for the Indian market through investments in Paytm and Snapdeal. But they are all minority stakes and do not value much, notes Bloomberg.

Amazon has not yet voiced its intentions for Southeast Asia, but the industry is expecting it to be there by next year.  In November, TechCrunch reported that the U.S. firm is likely to bring its Amazon Fresh and Prime delivery service to Singapore in the first quarter.

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