Apple’s digital assistant Siri has just become smarter. For the first time, Apple has updated Siri as part of a partnership with a movie studio to promote the iTunes availability of The Secret Life of Pets. The Cupertino company has given Siri a crash course in The Secret Life of Pets to answer your questions related to the blockbuster animated film. Released on July 8th this year, the movie raked in $874.3 million worldwide.
Ask Siri, what do my pets do when I’m not home
To promote the iTunes release of the film, Apple has added 15 programmed responses to the digital assistant to questions such as “What do my pets do when I’m not home?” It’s the general plot of the film. Siri’s response could be, “Watch movies on iTunes, probably.” Apple made an advertising video for the feature and announced it on the official iTunes Facebook page.
The advertising video includes clips from the movie. It also shows the movie characters interacting with the Apple TV, iPhones, and iPads. The iTunes Facebook account has a relatively smaller following, which means the promotional video has not received too many views.
Universal Pictures said in a statement that it was the first time Apple collaborated with a home entertainment title. With 15 different tailored responses, it’s the first time Siri has been given the capability to interact with an iTunes movie title. However, the feature seems more like a promotional gimmick than a useful functionality.
Keeping Siri up to date with pop culture
Apple updates its voice assistant from time to time to keep up with the evolving culture and answer questions more intelligently. Earlier this year, the company added responses to various questions related to Pokemon Go. Soon after its release, the augmented reality game rose to the top of the App Store rankings.
Apple said in October that it was working to fix certain flaws in Siri and enhance common queries.