Raising The Bar For ESG Investing Expectations

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Raising The Bar For ESG Investing Expectations

For years, many investors assumed that choosing environmental, social and governance (ESG) investing came with a cost—a performance shortfall. Based on our recent survey, that picture has changed.

In the 1990s and early 2000s, most investors believed that choosing responsible investing required them to pass up some amount of performance. In fact, this concern was so common that the word performance was mentioned in one-third of all responsible investing news articles published from 1982 to 2009. That’s more than the references to any other