A Customer Called Japan

A Customer Called Japan

Watch the video with Andrew Stotz or read a summary of the World Class Benchmarking on M.C.S. Steel Public Company Limited.


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M.C.S. Steel Public Company Limited fabricates and distributes 70,000 tons of structural steel products annually.

Its main products are steel beams used predominantly in the construction of high-rise buildings.

Exports to Japan account for the vast majority of the group’s revenue to such an extent that even those familiar with the company might confuse it for a Japanese corporation. In fact, it’s a Thailand-based company and also sells to the domestic construction industry.

M.C.S. Steel Public Company

Business Description

M.C.S. Steel is involved in the production and distribution of high-grade steel beams used mainly as girders in the construction of high-rise buildings.

It ships virtually all of its steel to major Japanese construction corporations, notably Kajima, Shimizu, Obayashi, and Takenaka, four of the so-called “top-five Japanese super general contractors.” These firms are the biggest in Japan by revenue and use MCS’s steel, because its quality is sufficient to meet Japan’s requirements for earthquake resistance.

M.C.S. Steel Public Company

M.C.S. Steel also supplies Nippon Steel and Sumitomo Metal Corp—Japan’s largest and the world’s second-largest steelmaker. Going forward, demand is forecast to further pick up in Japan due to a rise in construction activity related to the 2020 Olympic Games in Tokyo.

The company runs 12 factories, which are all situated in Phra Nakhon Si Ayutthaya province, with a total annual capacity of 70,000 tons/year. A further 70,000 tons is available through its Chinese subcontractor.


Chairman Dr. Naiyuan Chi has managed the board at MCS since 2005. He has a doctorate in engineering and owns 14% of the common stock together with his family.

M.C.S. Steel Public Company

CEO Phairat Viwatborvornwong has helmed the company since 2007, however, he doesn’t own a large stake in the country. He holds only about 10,000 shares.

The leadership has worked well as MCS’s share price has quadrupled over the last 3 years.

World Class Benchmarking

While 2012 and 2014 saw less stellar results, Profitable Growth has ranked #2 so far in 2016, only slightly behind the prior year’s results.

M.C.S Steel ranks among the best 130 of 650 small materials companies in the world.

M.C.S. Steel Public Company

Profitability has been World Class since 2015, and Growth has recovered well from the plunge in 2014.

Nearly every performance metric remains solid at the bottom of the triangle, except for Margin change, which fell to average.

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Dr. Andrew Stotz, CFA is the CEO of A. Stotz Investment Research, a company providing institutional investors with ready-to- invest portfolios in Asia that aim to beat the benchmark through superior stock selection. The company also provides buy- and sell-side clients with financial models to value any company in the world and World Class Benchmarking to determine what companies are financially world class. Previously, as Head of Research at CLSA, Andrew was voted No. 1 Analyst in Thailand in the Asiamoney Brokers Polls for 2008 and 2009. He was also voted No. 1 Analyst in Thailand in the 2009 Institutional Investor magazine All-Asia Research Team Report. Andrew earned his PhD in finance at the University of Science and Technology of China in Anhui province, with a focus on answering questions raised by fund managers and analysts during his career about picking stocks and managing portfolios. In addition, Andrew has been a lecturer in finance for 22 years at various universities in Thailand. Since 2013, he has been the president of the CFA Society of Thailand. He is also the author of How to Start Building Your Wealth Investing in the Stock Market.

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