Acxiom Corp (ACXM) – Earnings Game Can’t Last Forever

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Acxiom Corp (ACXM) – Earnings Game Can’t Last Forever

Tracking and making effective use of consumer data can be the difference between a successful marketing campaign and one that falls flat. Aggregating and scaling such data, however, can be costly and time consuming and data providers must differentiate themselves in order to stay relevant. Unfortunately for this firm, profits are falling, competition is rising, and the stock’s valuation is priced for perfection. These issues land Acxiom (ACXM: $27/share) on November’s Most Dangerous Stocks list and in the Danger Zone this week.

ACXM’s Profits Headed In the Wrong Direction