Alibaba Group Holding Ltd Expects To Top Singles’ Day Record

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Alibaba Group Holding Ltd Expects To Top Singles’ Day Record
alibaba by sam_churchill on 2014-05-07 09:46:21

Alibaba is expecting to surpass the record of $14.3 billion in sales it made on Singles’ Day in 2015 by rolling out some new activities like augmented reality games and virtual fashion shows to entice shoppers. At the Vanity Fair New Establishment Summit in San Francisco, Alibaba President Michael Evans told Bloomberg TV that the numbers will be bigger than last year.

How Alibaba plans to get more sales

Evans added that the numbers are not their main focus, however.

“If the social experience isn’t a great event for all the people who participate, then we haven’t really achieved what we want.”

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