How To Persuade Anyone – The 25 Cognitive Biases By Charlie Munger

0
How To Persuade Anyone – The 25 Cognitive Biases By Charlie Munger
Photo by Nick J Webb

How To Persuade Anyone – The 25 Cognitive Biases By Charlie Munger

Get The Full Series in PDF

Get the entire 10-part series on Charlie Munger in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues.

0:17
Charlie Munger also known as warren
0:19
buffett's former business partner create
0:21
a list of 25 cognitive biases that can
0:24
affect our decisions now not every
0:26
person falls for all these and some
0:29
biases will affect you more than others
0:30
but if you master these biases will
0:33
become a better persuader and become
0:35
better at preventing impulse decisions
0:37
that you might regret later
0:39
so if you like getting scammed then
0:42
don't watch this entire video otherwise
0:44
let's get started now I personally would
0:48
separate these into different biases but
0:51
the first one is reward / punishment
0:53
tendency if you want to persuade people
0:55
just offer them big rewards and
0:58
incentives practically everyone has a
1:00
price
1:01
this might seem obvious but Charlie says
1:04
every year he realizes how much she is
1:06
underestimated the power of incentives
1:08
so this bias alone is worth spending
1:11
hours talking about on the other hand
1:14
people tend to flee from punishment so
1:17
you want someone to lose weight or to
1:19
quit drugs and start by telling them all
1:21
the potential health issues
1:23
the second is liking / loving tendency
1:26
we tend to ignore the faults of other
1:28
people products are companies that we
1:30
admire one of my favorite books on this
1:33
subject is how to win friends and
1:35
influence people by dale carnegie but in
1:38
general just be nice
1:39
look sexy and people will be hypnotized
1:42
by you the third bias is the opposite
1:45
disliking / hating tendency how much
1:48
people ever talk about the good Hitler
1:50
did why because we tend to ignore the
1:53
virtues and positive stuff about people
1:55
we dislike the fourth is about avoidance
1:58
tendency if we are unsure about the
2:00
decision we try to quickly remove any
2:03
doubt by making an ill-informed quick
2:05
decision if you want to become more
2:07
persuasive than simply increase your
2:10
certainty like if you don't enjoy the
2:12
rest of this video then I promise you a
2:15
free time sheet so i can refund your
2:17
time
2:18
no questions asked the fifth is
2:21
inconsistency avoidance tendency our
2:24
brain conserves programming space by
2:26
being reluctant to change its while
2:28
eliminating bad habits can be difficult
2:31
the foot-in-the-door technique is a
2:33
great example of how people like to stay
2:35
consistent for example can I borrow the
2:38
car to go to school followed by can
2:41
borrow the car for the weekend
2:43
the idea is to get people to agree to a
2:45
small task or request first then they'll
2:47
be more likely to agree to a bigger one
2:50
the sixth curiosity tendency curiosity
2:54
has been one of the main drivers in
2:55
human progress throughout history
2:58
imagine if no other resources existed
3:00
where you can learn the rest of the 25
3:02
biases from and I said you have to buy
3:05
my ebook for seven dollars to learn the
3:07
rest
3:08
how would that make you feel the seventh
3:11
is canteen fairness tendency which is
3:13
pretty much the golden rule that is to
3:15
treat others how you want to be treated
3:17
it's the bias that makes a 300-pound big
3:19
guy willing to line up behind an old
3:21
lady and follow the first come first
3:23
serve rule
3:24
another example is lighting and other
3:26
drivers on the freeway believing that
3:28
they will reciprocate in the future so
3:31
think about situations where you get mad
3:33
at strangers for not sharing who don't
3:35
even owe you anything
3:37
the eighth is envy / jealousy this is
3:40
self-explanatory
3:42
Warren Buffett says it is not greed that
3:44
drives the world but Envy so be careful
3:47
with this one is showing off too much
3:49
might make people dislike you like this
3:52
is one of the reasons some people don't
3:54
like Donald Trump the ninth is
3:56
reciprocation tendency which is related
3:58
to the seventh we tend to want to return
4:01
the favor when someone gives us
4:02
something or helps us out
4:04
this is why some supermarkets offer free
4:06
samples or white car salesman's might
4:09
offer free coffee but it is not why my
4:12
ebook is free
4:13
I'm just nice the 10th is influenced
4:17
from mere Association tendency when
4:20
Mikey found out that many pack out
4:22
called the gay community dumber than
4:24
animals they immediately ended their
4:26
long-term partnership with him
4:28
association is that powerful and that is
4:31
why models are often used to showcase
4:33
products

The Hedge Fund Manager Who Broke Even When Most Other Funds Got Killed

Moez Kassam of Anson FundsWhen investors are looking for a hedge fund to invest their money with, they usually look at returns. Of course, the larger the positive return, the better, but what about during major market selloffs? It may be easy to discount a hedge fund's negative return when everyone else lost a lot of money. However, hedge Read More

[drizzle][/drizzle]

Updated on

Sheeraz is our COO (Chief - Operations), his primary duty is curating and editing of ValueWalk. He is main reason behind the rapid growth of the business. Sheeraz previously ran a taxation firm. He is an expert in technology, he has over 5.5 years of design, development and roll-out experience for SEO and SEM. - Email: sraza(at)valuewalk.com
Previous article Debt — Here, There and Everywhere
Next article ChartBrief #23 China PPI Inflation

No posts to display