How To Persuade Anyone – The 25 Cognitive Biases By Charlie Munger

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Charlie Munger also known as warren

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buffett's former business partner create

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a list of 25 cognitive biases that can

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affect our decisions now not every

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person falls for all these and some

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biases will affect you more than others

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but if you master these biases will

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become a better persuader and become

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better at preventing impulse decisions

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that you might regret later

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so if you like getting scammed then

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don't watch this entire video otherwise

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let's get started now I personally would

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separate these into different biases but

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the first one is reward / punishment

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tendency if you want to persuade people

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just offer them big rewards and

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incentives practically everyone has a

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price

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this might seem obvious but Charlie says

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every year he realizes how much she is

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underestimated the power of incentives

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so this bias alone is worth spending

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hours talking about on the other hand

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people tend to flee from punishment so

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you want someone to lose weight or to

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quit drugs and start by telling them all

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the potential health issues

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the second is liking / loving tendency

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we tend to ignore the faults of other

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people products are companies that we

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admire one of my favorite books on this

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subject is how to win friends and

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influence people by dale carnegie but in

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general just be nice

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look sexy and people will be hypnotized

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by you the third bias is the opposite

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disliking / hating tendency how much

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people ever talk about the good Hitler

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did why because we tend to ignore the

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virtues and positive stuff about people

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we dislike the fourth is about avoidance

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tendency if we are unsure about the

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decision we try to quickly remove any

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doubt by making an ill-informed quick

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decision if you want to become more

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persuasive than simply increase your

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certainty like if you don't enjoy the

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rest of this video then I promise you a

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free time sheet so i can refund your

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time

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no questions asked the fifth is

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inconsistency avoidance tendency our

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brain conserves programming space by

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being reluctant to change its while

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eliminating bad habits can be difficult

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the foot-in-the-door technique is a

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great example of how people like to stay

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consistent for example can I borrow the

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car to go to school followed by can

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borrow the car for the weekend

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the idea is to get people to agree to a

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small task or request first then they'll

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be more likely to agree to a bigger one

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the sixth curiosity tendency curiosity

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has been one of the main drivers in

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human progress throughout history

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imagine if no other resources existed

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where you can learn the rest of the 25

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biases from and I said you have to buy

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my ebook for seven dollars to learn the

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rest

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how would that make you feel the seventh

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is canteen fairness tendency which is

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pretty much the golden rule that is to

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treat others how you want to be treated

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it's the bias that makes a 300-pound big

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guy willing to line up behind an old

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lady and follow the first come first

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serve rule

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another example is lighting and other

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drivers on the freeway believing that

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they will reciprocate in the future so

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think about situations where you get mad

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at strangers for not sharing who don't

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even owe you anything

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the eighth is envy / jealousy this is

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self-explanatory

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Warren Buffett says it is not greed that

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drives the world but Envy so be careful

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with this one is showing off too much

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might make people dislike you like this

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is one of the reasons some people don't

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like Donald Trump the ninth is

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reciprocation tendency which is related

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to the seventh we tend to want to return

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the favor when someone gives us

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something or helps us out

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this is why some supermarkets offer free

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samples or white car salesman's might

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offer free coffee but it is not why my

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ebook is free

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I'm just nice the 10th is influenced

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from mere Association tendency when

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Mikey found out that many pack out

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called the gay community dumber than

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animals they immediately ended their

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long-term partnership with him

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association is that powerful and that is

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why models are often used to showcase

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products

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