Global Return Asset Management commentary for the quarter ended September 30, 2016.

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Dear Friends,

[drizzle]Year-to-date we’ve generated a net return of 2.35%.1

Global Asset Management

Our Q3 2016 activity includes the following:

Global Asset Management

Unfortunately, time constraints have made this letter unusually short, in length, but hopefully not short in content. The focus of our letter is on capital allocation, cash as an active strategy and purposeful investing.

Please contact me if you have any questions or would like to discuss my investment strategy or risk management principles.

Respectfully,

Elliot Trexler

Global Return Asset Management
Global Return Asset Management

Global Return Asset Management – Purposeful InvestingTM

I’m thrilled to report we received our official Trademark Certification from the U.S. Patent and Trademark Office for “Purposeful Investing”!

Obtaining our trademark was a challenging process that took more than a year to complete because our ownership rights were contested by a large financial institution. Nevertheless, I was determined to trademark Purposeful Investing because it permeates everything we do at Global Return.

When I decided to start Global Return the first thing I did was take a blank piece of paper and list adjectives that I wanted to describe this new company. The outcome of this exercise was our name “Global Return” and the phrase “Purposeful Investing”.

The phrase Purposeful Investing has a broader meaning than just “integrating ESG analysis” and “buying stocks.” It’s also about making meaningful investments of our time, effort and money into our corporate culture and principles; our operations and infrastructure; our risk management and analysis; our existing and prospective clients; and into ourselves, into our continuing education and into maximizing our potential. Purposeful Investing permeates everything we do at Global Return, and Global Return is being built by purposeful investments.

Maybe you’re asking: Why was the trademark contested and what makes it so valuable?

Well first, it’s a great trademark. But beyond that, the investment industry is undergoing a transformation so it can acquire the next generation of prospective clients – the Millennials – who, by 2020, will represent 1 in 3 adults in the U.S. Collectively, this generation is the largest and soon-to-be-wealthiest group of people on the planet who stand to inherit $59 trillion dollars.

Research shows 84% of Millennials want sustainable investing options that include Socially Responsible Investing and ESG factors. As such, Millennials are “two times more likely to invest in companies or funds that target specific social or environmental outcomes”.4 In response to this demand, financial institutions are crafting their marketing strategies to appeal to Millennials; hence the phrase “purposeful investing,” and that’s how I landed in their crosshairs.

When my application for Purposeful Investing appeared at the U.S. Patent and Trademark Office, a financial institution with $2 trillion in assets sent me a “cease and desist” letter. This institution wanted to own our phrase because they were going to use it as their slogan in advertisements to Millennials. Their attorney claimed he was contesting my application because his client had built nationwide goodwill using the phrase; that it had tremendous value to the institution; and they were going to “pursue all remedies available”.

So with the U.S. Patent and Trademark Office as arbiter, I contented ownership of the phrase and over a year later I have my official certificate.

Global Return Asset Management
Global Return Asset Management

Now let’s talk about purposeful investing as it relates to capital allocation. The remainder of this letter discusses how we allocate capital among three investment categories and why maintaining Cash is an active investment strategy.

Global Return Asset Management  – Capital Allocation

At Global Return we have a systematic process for making capital allocation decisions, and every stock we purchase is grouped into one of the three categories below. We developed these categories because they allow us to maintain our risk management principles yet respond to market opportunities.

Global Return Asset Management
Global Return Asset Management

Examples of the Core, Growth and Alternative categories are, Walgreens Boots Alliance, Zoetis and Wabco, respectively.5

You’ll notice that Cash is included in the Alternative category. Maintaining Cash is an intentional capital allocation decision and shouldn’t be perceived as inactivity. We’re happy to be fully invested, yet we believe there are occasions when maintaining Cash actually helps increase our returns. Let me explain.

Global Return Asset Management  – Cash is a Capital Allocation Strategy

Maintaining Cash is an active strategy that provides us flexibility to optimize our returns. For example, when the market gets frantic and irrational, which occasionally happens, it’s giving us an opportunity to either enter new positions or increase the size of existing positions at favorable prices; neither of which I could do without cash or selling existing positions into weakness to generate Cash.

For example, in July of this year Wabco Holdings (WBC) satisfied our criteria to be purchased for our Alternative category. We began buying the stock in the first week of July and by the end of the month we had about 5.5% of our assets invested in the company.6

At that time, I believed WBC offered a margin of safety and would generate about a 15% return over a 12-month period. Surprisingly, WBC reached my price target within 60 days so I sold it for a return of about 13.5% (the additional 1.5% wasn’t worth waiting for).7

So was our Cash Balance an effective capital allocation strategy? Let’s look at the data.

In September, our net composite return was 0.41%.8 If we didn’t have any Cash in July we couldn’t have bought Wabco and our return for the month would’ve been -0.19%; so the profit realized by the sale of Wabco represented the entire month’s return.

Therefore, our “Cash Balance” was highly productive for both our composite returns and for the cash used to buy Wabco. Taking this one step further, assuming this Cash isn’t redeployed into other opportunities, it could sit fallow for the next two years and still have produced a 6.75% return per year from our WBC investment.

Although Wabco is an excellent example of an Alternative category investment, and highlights the value of maintaining Cash in certain climates, I would like to underscore two points. One, Alternative category investments are considered short-term, which I define as less than two years. I didn’t anticipate Wabco would achieve my price target so quickly. Second, I don’t seek opportunities that I believe could be sold for a profit after a few weeks or months. Since inception, our average portfolio turnover is about 30%, so we generally hold stocks for several years, Wabco was just an anomaly.

Global Return Asset Management
Global Return Asset Management

Global Return Asset Management  – Total Return

Long-time readers of our quarterly letters have read my varying opinions on which benchmark we should be compared with. I’ve wrestled finding the right benchmark because there isn’t one with similar characteristics to what we offer.

For example, our holdings range in market capitalization size from

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