Google To Drop Nexus Brand

0
Google To Drop Nexus Brand
Photo by Domenic K.

The latest rumors are suggesting that the Google smartphones to be released this year will drop the Nexus brand, and instead be named Pixel and Pixel XL.

 

Star hedge fund macro trader Colin Lancaster warns: Inflation is back

InvestorsTalk of inflation has been swirling for some time amid all the stimulus that's been pouring into the market and the soaring debt levels in the U.S. The Federal Reserve has said that any inflation that does occur will be temporary, but one hedge fund macro trader says there are plenty of reasons not to Read More


Pixel and Pixel XL

Since 2010, Google has named all of its Android-powered smartphones under the Nexus brand. Last year saw the Nexus 5X and Nexus 6P. But this year, Android Central is reporting that this will no longer be the case, with the new names being confirmed by various sources.

Google working with HTC

The latest releases, which has seen Google link up with HTC to help manufacture the phones, will be the 5″ Sailfish, known as Pixel and the 5.5″ Marlin which will be branded as the Pixel XL. We know that HTC is involved in the manufacturing because of two FCC filings mentioning the company, but interestingly, HTC is not expected to be seen anywhere on the smartphones.

The reasons for this change in branding are unclear. One theory is that the new devices will be the most heavily Google-influenced in terms of design and so to signify this, a name change was necessary.

All of this flies in the face of what Google CEO Sundar Pichai said at the beginning of the Summer. He stated that Google were not building their own in-house phone and would be investing even more into Nexus. This latest information certainly seems to discredit those statements.

Price information

It is not the just the name that appears to be changing, with the prices also rumored to be set for an overhaul.  The 32GB Pixel is expected to be sold for $449, a $50 increase on the 32GB Nexus 5X. Last year’s 32GB Nexus 6P cost $499 but the 32GB Pixel XL will likely set you back a cool $599.

Announcement likely to be October 4th

The official announcement is expected to be made in the next few weeks about the latest devices. Although unconfirmed, various sources are suggesting that October 4th will be the day we can finally all know for sure what to expect from the tech giant.

As well as the smartphones, Google is expected to release details about the Google Home, and the Daydream VR Headset.

Previous article American Conservatives Are Turning To Putin
Next article Laser Pulses Improve Printed Graphene Circuits
While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. <i>To contact Brendan or give him an exclusive, please contact him at [email protected]</i>

No posts to display