Facebook Video Ad Sales Still Have Massive Growth Potential

Facebook Video Ad Sales Still Have Massive Growth Potential
Photo by geralt (Pixabay)

Facebook Inc. (NASDAQ:FB)’s video ad inventory is increasing, giving a lot of room to its revenue to expand further. A Facebook executive said that the social network’s 1.7 billion global users are awash in videos playing in their news feeds, and this innovation is spawning an enormous amount of advertising inventory, notes The Street.

More potential to earn from video ad sales

Facebook has an amazingly high amount of content that it can sell against ads, said Facebook’s vice president of product management, Adam Mosseri, when sharing new data on the final day of the TechCrunch Disrupt conference in San Francisco on Wednesday.

Mosseri said it is hypothetically possible for a user to watch 2,000 new videos per day on the site if they choose. This number is curated by the software based on their prior viewing habits and other online behaviors. Despite that, users see only one-tenth of that inventory or 200 in their average daily experience of 45 minutes, he added.

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