Apple Watch Series 2 Sales Signal Strong Consumer Loyalty

0
Apple Watch Series 2 Sales Signal Strong Consumer Loyalty
Image Credit: ToomaCZ / Pixabay

The brand new Apple Watch Series 2 has garnered praise all over. Though it looks similar to the original Apple Watch, it comes with significant internal improvements such as an improved battery, brighter display, GPS radio, a faster processor, and water resistance. Pre-order data released by Slice Intelligence show that Apple’s new smartwatch enjoys strong consumer loyalty.

One-third of Series 2 buyers had previously purchased the first Watch

Slice Intelligence analyzes millions of online transactions to look at who ordered what and when. Based on data from consumers who pre-ordered the Apple Watch Series 2 between Sept.9 and Sept.12, Slice Intelligence said about one-third of those who pre-ordered the new Watch had previously purchased the original model. The figures highlight brand loyalty, which is critical for a company to build a wider consumer base.

The analytics firm also pointed out that millennials had replaced Gen X, during the four-day period, as the largest buyer demographic. Between Sept.9 and Sept.12, about 39% of people who pre-ordered the Apple Watch Series 2 were millennials, up from 30% for the original Watch. The share of Gen X buyers declined slightly from 37% to 36%. Boomers accounted for 20% of the initial buyers, down from 26% last year.

WSJ Techlive: IPO, SPAC Or Direct Listing? The Path To Going Public

investThis year has been a record-breaking year for initial public offerings with companies going public via SPAC mergers, direct listings and standard IPOS. At Techlive this week, Jack Cassel of Nasdaq and A.J. Murphy of Standard Industries joined Willem Marx of The Wall Street Journal and Barron's Group to talk about companies and trends in Read More

More women are buying Apple Watch Series 2

Data showed that the percentage of women buying the Apple Watch Series 2 has gone higher. The customers still predominantly consist of men, with 74% share. But the share of women has jumped from 20% for the first Apple Watch to 26% for the latest model. The gender gap is closing fast. According to NPD Connected Intelligence, as of May 2016, 35% of adult smartwatch owners in the United States were female, up from merely 29% in January 2016.

Slice Intelligence said most pre-order customers are interested in the larger model of Series 2, similar to the trend seen last year. About 67% of people who pre-ordered the Series 2 between Sept.9 and Sept.12 opted for the 42mm version. About 70% of the buyers opted for the sport band, and black was the most popular watch band color. The Series 2 pricing starts at $369 for the 38mm model.

Updated on

No posts to display