Apple Retail Rebranding Reveals New Credo, New Positions

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Apple Retail Rebranding Reveals New Credo, New Positions
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Apple is scheduled to launch the iPhone 7 in September, but before, the company is rebranding its retail outlets to make them more customer-centric. As a part of this, on Sunday, Apple held a meeting with its retail employees to introduce them to the new credo and also announce new job positions and new store layouts, reported MacRumors.

Apple’s new credo

Apple’s new credo is nothing but an updated version of an earlier motto that retail employees were told to follow, noted the International Business Times. Apple’s ultimate goal of enriching the lives of dreamers is at the heart of this credo, which is about making them doers and helping people expand their human potential.

The previous credo had three sections, namely — Our People, Our Customer, Our Daily Commitment. The new one has two main sections – at Our Best and At Our Core – and it does not count the first part, which serves as the opening statement and echoes the title “Enriching “Lives,” noted the IB Times.

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