Netflix, Inc. (NASDAQ:NFLX) ‘s show Orange is the New Black is still as popular as ever based on the latest numbers from Nielson, reports Digital Spy. The video streaming giant does not release official data on the number of people watching its shows. However, Nielson has had some success in ascertaining TV ratings for Netflix and its competitors Hulu and Amazon Prime Video.
Nielson data backed by producers
Nielson, the firm which measures broadcast network ratings in the U.S., says the new season of Netflix’s prison comedy-drama Orange is the New Black has reached around 7 million viewers in the United States alone. Apparently, the premiere episode of season four was viewed by 6.7 million people, and around 5.9 million people viewed episode two, the report says.
Netflix has not confirmed these ratings, so they might not be accurate. Data like this is shared privately with studios only, but Nielson is known for its credibility, and Lionsgate, the studio which produces the prison-based drama, backed the data as well. Nielsen disclosed the list of ratings for some of the most popular shows on streaming services at the Consumer 360 conference in Las Vegas.
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Netflix’s Orange is the New Black has already been renewed for three more seasons. It stars an ensemble cast that includes Kate Mulgrew, Taylor Schilling, Michael Harney, Laura Prepon, Uzo Aduba, Samira Wiley, Natasha Lyonne and Nick Sandow.
Netflix quiet on season 5 premiere date
The season four of the prison-based drama has received massive critical acclaim. It ended with a tragic twist that has gotten its fans talking. Reacting to fans’ reaction, the shows stars have defended its shocking plot development. The upcoming season 5 of Orange is the New Black is expected to be among the most-watched shows, along with Major Crimes and Game of Thrones. Netflix has still not revealed the official premiere date for Orange is the New Black Season 5, but fans expect the upcoming season to premiere in June next year, based on Netflix’s usual schedule for the show.
In pre-market trading today, Netflix shares were down more than 1%. Year to date, the stock is down more than 17%, while in the last year, it is up almost 3%. The stock has a 52-week high of $133.27 and a 52-week low of $79.95.