Intel Corporation Hires YouTube Stars For Conflict Free Ads

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Intel Corporation Hires YouTube Stars For Conflict Free Ads
By The original uploader was VD64992 at English Wikipedia [Public domain], via Wikimedia Commons

Intel signed on three YouTube influencers to “Unbox” its commitment of using only Conflict-free (CF) and alternative minerals to make its processors. This take of Intel signifies greater economic and safety opportunities for miners in the Congo, and consumers also feel better about the products inside their electronic devices.

Intel starts a global campaign

Teresa Herd, VP and global creative director at Intel, kicked off a campaign to educate consumers about the source of the materials in smartphones, desktop computers, laptops and tablets. The campaign is also expected to raise awareness among consumer product goods manufacturers, which may not know about the inconveniences in Africa.

Agency Inside, Intel’s internal creative agency that focuses on telling brand stories, made the video series. This three-video series is just the beginning of a global Conflict-Free awareness campaign, Herd stated.

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