According to information released by travel technology company Switchfly, travel from the US and EU to Great Britain has increased over the last three years.
Switchfly measured the data from January 1-June 23 for 2014, 2015 and 2016, and found that when Ireland is excluded as an origin country, the booking volume and revenue from US and European Union countries to the UK has increased by over 50%.
Overall volume (excluding IRL):
2014 – $4.6 (US largest $4.6M)
2015 – $5.8 (US largest $5.8M)
2016 – $6.8 (US largest $5.8M)
Following last week’s historic Brexit vote, these numbers are expected to increase even more.
Below is a chart from Switchfly.
They highlighted in yellow the day that the Brexit announcement occurred (Day 175 of this year’s calendar).
They note:
We compared the data for 2016 to 2015 and 2014 for reference. I found it interesting the Gross Booking Revenue (GBR) went down for 10 days following the event (comparing calendar day in 2016 to 2015) with the exception of Day 4 following Brexit but the increase was tiny (only $601).
See the results for yourself.
Day of Year Year (Search/Booking Date) # Bookings Total GBR
D175 | 2014 | 167 | $81,967 | ||||
2015 | 137 | $64,402 | |||||
2016 | 115 | $71,170 | |||||
D176 | 2014 | 144 | $52,784 | ||||
2015 | 150 | $75,074 | |||||
2016 | 110 | $62,596 | |||||
D177 | 2014 | 140 | $58,048 | ||||
2015 | 121 | $70,980 | |||||
2016 | 91 | $52,223 | |||||
D178 | 2014 | 146 | $73,937 | ||||
2015 | 138 | $81,062 | |||||
2016 | 77 | $42,942 | |||||
D179 | 2014 | 111 | $66,055 | ||||
2015 | 126 | $62,838 | |||||
2016 | 123 | $63,439 | |||||
D180 | 2014 | 127 | $57,856 | ||||
2015 | 163 | $82,888 | |||||
2016 | 141 | $64,602 | |||||
D181 | 2014 | 152 | $81,259 | ||||
2015 | 187 | $72,524 | |||||
2016 | 158 | $77,517 | |||||
D182 | 2014 | 168 | $74,827 | ||||
2015 | 136 | $56,021 | |||||
2016 | 124 | $57,816 | |||||
D183 | 2014 | 173 | $81,127 | ||||
2015 | 127 | $68,017 | |||||
2016 | 110 | $55,395 | |||||
D184 | 2014 | 164 | $70,084 | ||||
2015 | 116 | $69,562 | |||||
2016 | 108 | $56,939 | |||||
D185 | 2014 | 163 | $83,876 | ||||
2015 | 108 | $62,325 | |||||
2016 | 95 | $46,421 |